Media
Keywords

Artificial intelligence does the tedious work, so journalists can focus on what’s really important.

Tagging media production with keywords is necessary for proper user segmentation, advertisement targeting, good SEO, and much more. But tagging is boring, tedious, and error-prone. Let Geneea Interpretor do it for you automatically.

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Media Keywords
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Segmentation

Cluster your readers by topics they are interested in, and track and analyze the popularity, not just of individual articles, but of topics.

Advertisement targeting

Advertisers can specify which keywords their ads should or should not appear with.

Archive search

Find related articles easily. Allow readers to follow certain keywords. Automatically find appropriate photos.

SEO

Keywords will improve the interconnectedness of your website. New pages will be created for individual keywords.

Geneea’s keywords have saved us a lot of manual work. We were really impressed with their quality. Moreover, Geneea is going out of their way to fine tune their API to our needs.

Štěpán Novotný, Chief of Product, a large publisher

It helps

Features

Consistent

Ask two journalists to assign keywords to the same articles, and on average, they will agree on less than 20% of those keywords.

Our system takes into account your whole media archive, does not get tired, and follows editorial preferences to the letter.

Intelligent

Our system relies on a huge knowledge base containing millions of records. Scientists, athletes, singers, politicians, cell phones, villages, you name it. And of course, we can integrate your existing keywords, use your IDs, etc.

Flexible

Do you need more or fewer keywords? General or specific ones? Are some keywords absolutely necessary or absolutely forbidden in some context? We have you covered. The system is fully configurable, either globally or by topic.

Constantly learning

Our system is constantly learning from your feedback.
When you decline a keyword we suggest or add a new one, use our feedback API to let us know.

Extendable

We can add IAB or IPTC categories. You can also use our semantic vectors to cluster similar articles together.

Reliable

Our system is easy to integrate. Just call our industry standard REST API. It is 99.99% available.

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It's easy!

3 Steps to Production

Agreement
Step 1

Agreement

Let us know what you need. Our experts will analyze your requirements and suggest the best setup. There is no commitment from your side.

Model Tuning
Step 2

Model Tuning

We fine-tune our system to match your needs and to return exactly the keywords you want. We can usually do this in one day or less.

Go
Step 3

Go

Your custom models are live and ready to be used via our REST API. Call it, use it.

Optional

Archive analysis

Ideally, we assign keywords to all your old articles as well. It’s good to be consistent. This is done only after you are happy with our results. We can use a dump from your CMS or, with your permission, we can crawl the articles on your website.