{"id":1353,"date":"2022-03-10T13:50:46","date_gmt":"2022-03-10T13:50:46","guid":{"rendered":"https:\/\/geneea.com\/news\/?p=1353"},"modified":"2026-01-29T14:06:14","modified_gmt":"2026-01-29T14:06:14","slug":"vyznam-stitku-pro-zpravodajska-online-media","status":"publish","type":"post","link":"https:\/\/geneea.com\/news\/cs\/vyznam-stitku-pro-zpravodajska-online-media","title":{"rendered":"V\u00fdznam \u0161t\u00edtk\u016f pro zpravodajsk\u00e1 online m\u00e9dia"},"content":{"rendered":"\n

Pokud pracujete v publikov\u00e1n\u00ed zpr\u00e1v, je velk\u00e1 \u0161ance, \u017ee ve sv\u00e9m obsahu ji\u017e pou\u017e\u00edv\u00e1te n\u011bjak\u00fd typ \u0161t\u00edtk\u016f, kl\u00ed\u010dov\u00fdch slov. Spole\u010dnost Parse.ly<\/a> zjistila, \u017ee 70% vydavatel\u016f digit\u00e1ln\u00edch m\u00e9di\u00ed \u0161t\u00edtky pou\u017e\u00edv\u00e1, a to bylo v roce 2015. V roce 2022 je toto \u010d\u00edslo je\u0161t\u011b v\u00fdrazn\u011b vy\u0161\u0161\u00ed. V\u00fdzkum v Geneea uk\u00e1zal, \u017ee r\u016fzn\u00ed vydavatel\u00e9 p\u0159ij\u00edmaj\u00ed odli\u0161n\u00e9 p\u0159\u00edstupy ke \u0161t\u00edtkov\u00e1n\u00ed obsahu, s velmi rozd\u00edln\u00fdmi v\u00fdsledky. A\u0165 u\u017e tedy \u0161t\u00edtky pou\u017e\u00edv\u00e1te nebo ne, m\u016f\u017ee pro V\u00e1s b\u00fdt u\u017eite\u010dn\u00fd p\u0159ehled toho, co jsou \u0161t\u00edtky jsou a co um\u00ed. V tomto p\u0159\u00edsp\u011bvku se pokus\u00edme shrnout nejen to, ale tak\u00e9 to, pro\u010d m\u016f\u017ee b\u00fdt pou\u017eit\u00ed Geneea NLP (zpracov\u00e1n\u00ed p\u0159irozen\u00e9ho jazyka) pro \u0161t\u00edtkov\u00e1n\u00ed dobr\u00fd n\u00e1pad.<\/p>\n\n\n\n

Co jsou \u0161t\u00edtky?<\/strong><\/p>\n\n\n\n

V kontextu obsahu zpr\u00e1v jsou \u0161t\u00edtky typem metadat. Zpravodajsk\u00fd \u010dl\u00e1nek je obvykle doprov\u00e1zen metadaty, jako je autor p\u0159\u00edsp\u011bvku, \u010dasov\u00e9 \u00fadaje a informace o tom, do kter\u00fdch sekc\u00ed webu pat\u0159\u00ed (jako jsou zpr\u00e1vy, obchod, kultura atd.). \u0160t\u00edtky \u2013 n\u011bkdy tak\u00e9 ozna\u010dovan\u00e9 jako t\u00e9mata nebo kl\u00ed\u010dov\u00e1 slova \u2013 je mohou dopl\u0148ovat.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Ne\u017e budeme mluvit o samotn\u00fdch \u0161t\u00edtc\u00edch, je dobr\u00e9 kr\u00e1tce probrat sekce, kter\u00e9 tvo\u0159\u00ed (zpravodajsk\u00fd) web. Sekce tvo\u0159\u00ed strukturu zpravodajsk\u00e9ho webu. Mohou b\u00fdt navr\u017eeny intern\u011b nebo mohou vych\u00e1zet ze st\u00e1vaj\u00edc\u00ed normy. Existuje n\u011bkolik komplexn\u00edch klasifika\u010dn\u00edch syst\u00e9m\u016f, jako je IPTC nebo IAB, kter\u00e9 mohou vydavatel\u00e9 pou\u017e\u00edt nebo upravit tak, aby vyhovovaly jejich konkr\u00e9tn\u00edm pot\u0159eb\u00e1m. Tyto syst\u00e9my se skl\u00e1daj\u00ed z \u0159\u00edzen\u00e9 slovn\u00ed z\u00e1soby kategori\u00ed organizovan\u00fdch do hierarchie t\u00e9mat. Zahrnuj\u00ed stovky kategori\u00ed, tak\u017ee m\u00e1 smysl vybrat si rozsah, kter\u00fd vyhovuje va\u0161emu pokryt\u00ed.<\/p>\n\n\n\n


Noviny, kter\u00e9 pokr\u00fdvaj\u00ed obecn\u00e9 zpr\u00e1vy, mohou pou\u017e\u00edvat pouze kategorie nejvy\u0161\u0161\u00ed \u00farovn\u011b (nap\u0159. politika, sport nebo v\u011bda), zat\u00edmco specializovan\u011bj\u0161\u00ed \u010dasopis se bude cht\u00edt sv\u00e9 konkr\u00e9tn\u00ed oblasti z\u00e1jmu v\u011bnovat hloub\u011bji. My v Geneea pracujeme s n\u011bkolika z t\u011bchto popul\u00e1rn\u00edch kategoriza\u010dn\u00edch syst\u00e9m\u016f a m\u016f\u017eeme z\u00e1kazn\u00edk\u016fm nab\u00eddnout automatickou klasifikaci do p\u0159izp\u016fsoben\u00e9ho v\u00fdb\u011bru kategori\u00ed, kter\u00e9 odpov\u00eddaj\u00ed jejich preferenc\u00edm.<\/p>\n\n\n\n

Sekce jsou navr\u017eeny tak, aby jak\u00fdkoli \u010dl\u00e1nek zapadl do jedn\u00e9 nebo v\u00edce p\u0159edem vybran\u00fdch kategori\u00ed, co\u017e znamen\u00e1, \u017ee pokud, nap\u0159\u00edklad, nezas\u00e1hne glob\u00e1ln\u00ed pandemie, je po\u010det sekc\u00ed pou\u017eit\u00fdch na webu obvykle omezen\u00fd. To d\u00e1v\u00e1 dokonal\u00fd smysl pro strukturu zpravodajsk\u00e9ho webu, ale tak\u00e9 to znamen\u00e1, \u017ee \u010dl\u00e1nky o r\u016fzn\u00fdch t\u00e9matech skon\u010d\u00ed ve stejn\u00e9 sekci. Je dobr\u00e9 v\u011bd\u011bt, \u017ee \u010dl\u00e1nek pat\u0159\u00ed, do \u201esv\u011btov\u00e9 politiky\u201c, ale nesta\u010d\u00ed to k tomu, abychom zjistili, o \u010dem \u010dl\u00e1nek skute\u010dn\u011b je. Jde o vztah mezi USA a Ruskem? Nebo volby v N\u011bmecku? Zde p\u0159ich\u00e1zej\u00ed na \u0159adu \u0161t\u00edtky.<\/p>\n\n\n\n

Nej\u010dast\u011bji pou\u017e\u00edvan\u00fdmi \u0161t\u00edtky jsou takzvan\u00e9 \u201eobsahov\u00e9 \u0161t\u00edtky\u201c, neboli \u201ekl\u00ed\u010dov\u00e1 slova\u201c \u010di \u201et\u00e9mata\u201c. Umo\u017e\u0148uj\u00ed detailn\u00ed klasifikaci \u010dl\u00e1nk\u016f. U\u017eite\u010dn\u00e9 v\u0161ak mohou b\u00fdt i jin\u00e9 typy \u0161t\u00edtk\u016f \u2013 nap\u0159\u00edklad \u0161t\u00edtky zalo\u017een\u00e9 na typu obsahu, sentimentu, t\u00f3nu, d\u00e9lce atd. Dokonce i takzvan\u00e9 obsahov\u00e9 \u0161t\u00edtky mohou b\u00fdt podrobn\u011bj\u0161\u00ed ne\u017e klasick\u00e1 kl\u00ed\u010dov\u00e1 slova. Mohou obsahovat podrobn\u011bj\u0161\u00ed informace o konkr\u00e9tn\u00edm p\u0159edm\u011btu, nap\u0159\u00edklad zda se t\u00fdk\u00e1 osoby nebo organizace a jak se vztahuje k jin\u00fdm entit\u00e1m v re\u00e1ln\u00e9m sv\u011bt\u011b.<\/p>\n\n\n\n

\u0160t\u00edtky jsou skv\u011bl\u00e9 t\u00edm, \u017ee jsou to metadata doprov\u00e1zej\u00edc\u00ed \u010dl\u00e1nek, co\u017e znamen\u00e1, \u017ee je lze pou\u017e\u00edt, ani\u017e by bylo t\u0159eba p\u0159istupovat k samotn\u00e9mu \u010dl\u00e1nku. Ale k \u010demu p\u0159esn\u011b se daj\u00ed pou\u017e\u00edt? <\/p>\n\n\n\n

K \u010demu jsou \u0161t\u00edtky dobr\u00e9?<\/strong><\/p>\n\n\n\n

Mnoho vydavatel\u016f uva\u017euje o \u0161t\u00edtc\u00edch z hlediska toho, jak\u00fd p\u0159\u00ednos budou m\u00edt pro jejich \u010dten\u00e1\u0159e. \u0160t\u00edtky umo\u017e\u0148uj\u00ed snadno propojit souvisej\u00edc\u00ed \u010dl\u00e1nky, aby \u010dten\u00e1\u0159i mohli pokra\u010dovat v prozkoum\u00e1v\u00e1n\u00ed t\u00e9matu, kter\u00e9 je zaj\u00edm\u00e1. Kdy\u017e nap\u0159\u00edklad dojde k nov\u00e9mu v\u00fdvoji v izraelsko-palestinsk\u00e9m konfliktu, m\u016f\u017eete pomoc\u00ed \u0161t\u00edtk\u016f rychle naj\u00edt \u010dl\u00e1nky na toto t\u00e9ma ve sv\u00e9m archivu a vytvo\u0159it \u010dasovou osu, aby si va\u0161i \u010dten\u00e1\u0159i ud\u011blali lep\u0161\u00ed obr\u00e1zek o tom, co k aktu\u00e1ln\u00ed situaci vedlo. M\u016f\u017eete dokonce sv\u00fdm \u010dten\u00e1\u0159\u016fm nab\u00eddnout mo\u017enost p\u0159ihl\u00e1sit se k odb\u011bru ur\u010dit\u00e9ho \u0161t\u00edtku, aby dostali e-mail poka\u017ed\u00e9, kdy\u017e vyjde nov\u00fd \u010dl\u00e1nek na dan\u00e9 t\u00e9ma. Tyto funkce mohou \u010dten\u00e1\u0159\u016fm zp\u0159\u00edjemnit orientaci na va\u0161em webu. Jak ale mohou \u0161t\u00edtky prosp\u011bt samotn\u00fdm vydavatel\u016fm?<\/p>\n\n\n\n

Obecn\u011b lze \u0159\u00edci, \u017ee \u0161t\u00edtky umo\u017e\u0148uj\u00ed lep\u0161\u00ed anal\u00fdzu. \u010cl\u00e1nky bez \u0161t\u00edtk\u016f je t\u011b\u017ek\u00e9 analyzovat pouze na z\u00e1klad\u011b hlavn\u00edch kategori\u00ed, jako je sport, zpr\u00e1vy nebo podnik\u00e1n\u00ed. Specifick\u00e9 \u0161t\u00edtky umo\u017e\u0148uj\u00ed podrobnou anal\u00fdzu dat o zapojen\u00ed \u010dten\u00e1\u0159\u016f, lep\u0161\u00ed organizaci archiv\u016f a dal\u0161\u00ed. Pokud maj\u00ed vydavatel\u00e9 z\u00e1jem o anal\u00fdzu \u010dtenosti, mohou k tomu pou\u017e\u00edt \u0161t\u00edtky.<\/p>\n\n\n\n

V\u00fdb\u011br zp\u016fsobu \u0161t\u00edtkov\u00e1n\u00ed<\/strong><\/p>\n\n\n\n

V\u00fdb\u011br \u201espr\u00e1vn\u00fdch\u201c \u0161t\u00edtk\u016f pro zpravodajsk\u00fd \u010dl\u00e1nek nen\u00ed tak snadn\u00fd, jak by se mohlo zd\u00e1t. Kdy\u017e vydavatel nem\u00e1 dob\u0159e promy\u0161lenou strategii \u0161t\u00edtkov\u00e1n\u00ed, m\u016f\u017ee to v\u00e9st k probl\u00e9m\u016fm, proto\u017ee n\u00e1hodn\u011b pou\u017eit\u00e9 \u0161t\u00edtky zna\u010dn\u011b znesnad\u0148uj\u00ed smysluplnou anal\u00fdzu. \u010cl\u00e1nky \u010dasto postr\u00e1daj\u00ed d\u016fle\u017eit\u00e9 \u0161t\u00edtky nebo jsou v nich \u0161t\u00edtky nadbyte\u010dn\u00e9 \u010di irelevantn\u00ed. Tak\u00e9 \u00farove\u0148 detail\u016f se m\u016f\u017ee zna\u010dn\u011b li\u0161it. Existuje n\u011bkolik dobr\u00fdch n\u00e1vod\u016f, kter\u00e9 vysv\u011btluj\u00ed, jak spr\u00e1vn\u011b \u0161t\u00edtky pou\u017e\u00edvat (jeden z nich si m\u016f\u017eete prohl\u00e9dnout na tomto webu)<\/a>, ale i kdy\u017e m\u00e1te zavedenou strategii, st\u00e1le mohou nastat pot\u00ed\u017ee. Navrhnout strategii je jedna v\u011bc, dok\u00e1zat se j\u00ed dr\u017eet v praxi u\u017e je n\u011bco docela jin\u00e9ho.<\/p>\n\n\n\n

Ru\u010dn\u00ed \u0161t\u00edtkov\u00e1n\u00ed<\/strong><\/p>\n\n\n\n

I p\u0159i d\u016fkladn\u00fdch kontrol\u00e1ch z\u016fst\u00e1v\u00e1 faktem, \u017ee pokud novin\u00e1\u0159i tvo\u0159\u00ed \u0161t\u00edtky ru\u010dn\u011b, je pravd\u011bpodobn\u00e9, \u017ee budou d\u011blat chyby. Manu\u00e1ln\u011b aplikovan\u00e9 \u0161t\u00edtky p\u0159\u00edli\u0161 \u010dasto trp\u00ed duplicitami a p\u0159eklepy. Kdy\u017e se S\u00fcddeutsche Zeitung pod\u00edvali na sv\u00e9 \u0161t\u00edtky, zjistili, \u017ee je mezi nimi velk\u00e9 mno\u017estv\u00ed zbyte\u010dn\u00fdch duplicitn\u00edch \u0161t\u00edtk\u016f.<\/a> Uve\u010fme jen jeden p\u0159\u00edklad: \u201eKancl\u00e9\u0159ka Merkelov\u00e1\u201c, \u201ekancl\u00e9\u0159ka Angela Merkelov\u00e1\u201c, \u201en\u011bmeck\u00e1 kancl\u00e9\u0159ka Angela Merkelov\u00e1\u201c a \u201eA. Merkelov\u00e1\u201c byly \u0161t\u00edtky ozna\u010duj\u00edc\u00ed jednu a tut\u00e9\u017e osobu. Podobn\u011b je typick\u00e9, \u017ee se stejn\u00fd \u0161t\u00edtek \u010dasto pou\u017e\u00edv\u00e1 v jednotn\u00e9m i mno\u017en\u00e9m \u010d\u00edsle (\u201eiPhone\u201c vs. \u201eiPhony\u201c).<\/p>\n\n\n\n

Nav\u00edc, proto\u017ee neexistuj\u00ed dva lid\u00e9, kte\u0159\u00ed by byli stejn\u00ed, novin\u00e1\u0159i \u010dasto vol\u00ed r\u016fzn\u00e9 \u0161t\u00edtky pro podobn\u00e9 \u010dl\u00e1nky. V Geneea jsme se na tuto problematiku pod\u00edvali podrobn\u011bji, a zjistili jsme, \u017ee shoda mezi novin\u00e1\u0159i \u0161t\u00edtkuj\u00edc\u00edmi stejn\u00e9 \u010dl\u00e1nky je men\u0161\u00ed ne\u017e 20 procent. R\u016fzn\u00ed novin\u00e1\u0159i pou\u017e\u00edvaj\u00ed synonyma pro stejn\u00fd koncept nebo maj\u00ed r\u016fzn\u00e9 p\u0159edstavy o tom, jak\u00e9 by konkr\u00e9tn\u00ed \u0161t\u00edtky m\u011bly b\u00fdt. V d\u016fsledku toho m\u016f\u017ee jeden novin\u00e1\u0159 pou\u017e\u00edvat \u0161t\u00edtek \u201elidsk\u00e1 pr\u00e1va\u201c, zat\u00edmco jin\u00fd pou\u017e\u00edv\u00e1 \u201epr\u00e1va LGBT\u201c. Jeden zad\u00e1 \u201eBl\u00edzk\u00fd v\u00fdchod\u201c, zat\u00edmco jin\u00fd pou\u017e\u00edv\u00e1 \u201ePalestina\u201c a \u201eIzrael\u201c a tak d\u00e1le. V\u0161echny tyto rozd\u00edly vedou k nesrovnalostem v jak\u00e9koli anal\u00fdze nebo kdekoli jinde, kde se \u0161t\u00edtky pou\u017e\u00edvaj\u00ed.<\/p>\n\n\n\n

Zmi\u0148me tak\u00e9 fakt, \u017ee \u0161t\u00edtkov\u00e1n\u00ed je mezi novin\u00e1\u0159i velice nepopul\u00e1rn\u00ed \u010dinnost. Existuje tedy jin\u00fd zp\u016fsob \u0161t\u00edtkov\u00e1n\u00ed, kter\u00fd by zaru\u010dil, \u017ee vytvo\u0159en\u00e9 \u0161t\u00edtky budou konzistentn\u00ed, relevantn\u00ed, jedine\u010dn\u00e9 a budou obsahovat d\u016fle\u017eit\u00e9 detaily? Na\u0161t\u011bst\u00ed existuje.<\/p>\n\n\n\n

\u0160t\u00edtkov\u00e1n\u00ed pomoc\u00ed NLP<\/strong><\/p>\n\n\n\n

Nejlep\u0161\u00edm zp\u016fsobem, jak \u0161t\u00edtky \u00fasp\u011b\u0161n\u011b identifikovat, je pou\u017eit\u00ed metod zpracov\u00e1n\u00ed p\u0159irozen\u00e9ho jazyka (NLP). Software NLP, jako je ten, kter\u00fd vyv\u00edj\u00edme v Geneee, je syst\u00e9m um\u011bl\u00e9 inteligence vytr\u00e9novan\u00fd k tomu, aby \u010detl texty podobn\u011b jako \u010dlov\u011bk. D\u00edky funkc\u00edm, jako je morfologick\u00e1 a syntaktick\u00e1 anal\u00fdza (ur\u010dov\u00e1n\u00ed slovn\u00edch druh\u016f, p\u00e1d\u016f, v\u011btn\u00fdch \u010dlen\u016f atd), na\u0161e AI rozum\u00ed vztah\u016fm mezi entitami, a to nejen na \u00farovni jedn\u00e9 v\u011bty, ale i mezi v\u011btami. To znamen\u00e1, \u017ee dok\u00e1\u017ee naj\u00edt entitu (a\u0165 u\u017e je to osoba, organizace nebo cokoli jin\u00e9ho), kter\u00e1 p\u0159edstavuje hlavn\u00ed p\u0159edm\u011bt \u010dl\u00e1nku \u2013 i kdy\u017e je jm\u00e9nem zm\u00edn\u011bna pouze jednou. Podobn\u011b m\u016f\u017ee d\u00e1t v\u011bt\u0161\u00ed v\u00e1hu t\u011bm entit\u00e1m, kter\u00e9 jsou v textu v roli podm\u011btu, ne\u017e t\u011bm, kter\u00e9 jsou p\u0159edm\u011btem. Jde tedy o v\u00edc ne\u017e o pouh\u00e9 po\u010d\u00edt\u00e1n\u00ed, kolikr\u00e1t je n\u011bkdo \u010di n\u011bco v textu zm\u00edn\u011bno.<\/p>\n\n\n\n

Nav\u00edc d\u00edky rozpozn\u00e1v\u00e1n\u00ed pojmenovan\u00fdch entit (NER) dok\u00e1\u017ee n\u00e1\u0161 NLP software rozli\u0161it pojmenovan\u00e9 a nepojmenovan\u00e9 (obecn\u00e9) entity a z\u00e1rove\u0148 pojmenovan\u00fdm entit\u00e1m p\u0159i\u0159ad\u00ed n\u011bkolik typ\u016f (jako je osoba, m\u00edsto atd). Tato klasifikace pak m\u016f\u017ee b\u00fdt pou\u017eita k up\u0159ednostn\u011bn\u00ed ur\u010dit\u00fdch entit p\u0159ed ostatn\u00edmi ve \u0161t\u00edtc\u00edch, a to v z\u00e1vislosti na po\u017eadovan\u00e9 strategii. Strategie se m\u016f\u017ee li\u0161it pro r\u016fzn\u00e9 typy \u010dl\u00e1nk\u016f. Nap\u0159\u00edklad software m\u016f\u017ee up\u0159ednost\u0148ovat lidi a organizace v politick\u00fdch \u010dl\u00e1nc\u00edch, produkty jako auta nebo mobiln\u00ed telefony v technick\u00fdch \u010dl\u00e1nc\u00edch a obecn\u00e9 pojmy v \u010dl\u00e1nc\u00edch v\u011bdeck\u00fdch. Na\u0161e NLP AI sv\u00fdm zp\u016fsobem pracuje s textem jako \u010dlov\u011bk, ale v\u00fdhodou je, \u017ee jakmile dostane zadanou strategii, bude se j\u00ed dr\u017eet, co\u017e znamen\u00e1, \u017ee bude v\u017edy volit stejn\u00e9 \u0161t\u00edtky pro stejn\u00fd \u010dl\u00e1nek. Vyzkou\u0161ejte si to sami na sv\u00e9m vlastn\u00edm \u010dl\u00e1nku v na\u0161em online demu<\/a>.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Dal\u0161\u00ed velkou v\u00fdhodou na\u0161eho syst\u00e9mu je to, \u017ee je propojen s na\u0161\u00ed vlastn\u00ed rozs\u00e1hlou znalostn\u00ed b\u00e1z\u00ed (Geneea Knowledge Base). Ta v sou\u010dasn\u00e9 dob\u011b obsahuje p\u0159ibli\u017en\u011b 10 milion\u016f polo\u017eek z nejr\u016fzn\u011bj\u0161\u00edch zdroj\u016f a ka\u017ed\u00fdm dnem se zv\u011bt\u0161uje. D\u00edky GKB rozpozn\u00e1 AI ur\u010ditou entitu, i kdy\u017e se na ni odkazuje r\u016fzn\u00fdmi jm\u00e9ny, a m\u016f\u017ee pro ni v\u017edy poskytnout p\u0159esn\u011b stejn\u00fd \u0161t\u00edtek (aby se p\u0159ede\u0161lo v\u00fd\u0161e uveden\u00e9mu probl\u00e9mu s duplik\u00e1ty). Na\u0161i znalostn\u00ed datab\u00e1zi lze tak\u00e9 pou\u017e\u00edt k poskytov\u00e1n\u00ed dal\u0161\u00edch informac\u00ed o \u0161t\u00edtc\u00edch a jejich vz\u00e1jemn\u00fdch vztaz\u00edch, d\u00edky \u010demu\u017e mohou \u0161t\u00edtky poskytovat lep\u0161\u00ed funkce ne\u017e jednoduch\u00e1 kl\u00ed\u010dov\u00e1 slova. Na\u0161e um\u011bl\u00e1 inteligence z\u00e1rove\u0148 vyu\u017e\u00edv\u00e1 informace z GKB k rozli\u0161en\u00ed r\u016fzn\u00fdch entit se stejn\u00fdm n\u00e1zvem, aby \u010dl\u00e1nky o americk\u00e9m herci Adamu Scottovi nebyly zam\u011b\u0148ov\u00e1ny s \u010dl\u00e1nky o australsk\u00e9m golfistovi Adamu Scottovi. Je d\u016fle\u017eit\u00e9 zd\u016fraznit, \u017ee do na\u0161\u00ed znalostn\u00ed b\u00e1ze m\u016f\u017eeme kdykoli p\u0159idat entity a informace, kter\u00e9 jsou pro ur\u010dit\u00e9ho z\u00e1kazn\u00edka specifick\u00e9, a umo\u017enit tak, abyste z\u00edskali p\u0159esn\u011b ta data, kter\u00e1 pot\u0159ebujete.<\/p>\n\n\n\n

Zm\u00ednili jsme jen n\u011bkter\u00e9 z mnoha v\u00fdhod, kter\u00e9 \u0161t\u00edtkov\u00e1n\u00ed pomoc\u00ed NLP oproti lidsk\u00e9mu \u0161t\u00edtkov\u00e1n\u00ed m\u00e1. Nen\u00ed tedy p\u0159ekvapen\u00edm, \u017ee st\u00e1le v\u00edce vydavatel\u016f na automatick\u00e9 nebo poloautomatick\u00e9 tagov\u00e1n\u00ed p\u0159ech\u00e1z\u00ed. Zat\u00edmco n\u011bkter\u00e9 v\u011bt\u0161\u00ed medi\u00e1ln\u00ed domy si mohou dovolit vyvinout vlastn\u00ed \u0159e\u0161en\u00ed (nap\u0159\u00edklad The New York Times)<\/a>, pro mnoho men\u0161\u00edch vydavatel\u016f to nen\u00ed provediteln\u00e9. Proto je tu Geneea, kter\u00e1 tuto slu\u017ebu vydavatel\u016fm zprost\u0159edkov\u00e1v\u00e1. Na\u0161e API lze snadno integrovat do va\u0161eho CMS a je dostate\u010dn\u011b flexibiln\u00ed, aby vyhovovalo va\u0161im konkr\u00e9tn\u00edm pot\u0159eb\u00e1m. Pom\u016f\u017ee v\u00e1m to z\u00edskat konzistentn\u00ed, vysoce relevantn\u00ed \u0161t\u00edtky a z\u00e1rove\u0148 va\u0161im novin\u00e1\u0159\u016fm u\u0161et\u0159\u00ed \u010das. Pr\u00e1ci, kterou \u010dasto pova\u017euj\u00ed za \u00fanavnou, odvede za n\u011b a umo\u017en\u00ed jim se d\u00e9le a hloub\u011bji v\u011bnovat t\u011bm \u010dinnostem, kter\u00e9 za n\u011b stroje ud\u011blat nemohou. <\/p>\n\n\n\n

Cht\u011bli byste pou\u017e\u00edvat automatick\u00e9 \u0161t\u00edtkov\u00e1n\u00ed? Nav\u0161tivte geneea.com\/media\/tagger<\/a>, kde najdete v\u00edce informac\u00ed, a prohl\u00e9dn\u011bte si case study<\/a> s jedn\u00edm z na\u0161ich hlavn\u00edch z\u00e1kazn\u00edk\u016f, \u010deskou medi\u00e1ln\u00ed spole\u010dnost\u00ed VLM. Z\u00edsk\u00e1te tak lep\u0161\u00ed p\u0159edstavu o tom, jak v\u0161e funguje v praxi.<\/p>\n\n\n\n

\"\"\/<\/figure>\n","protected":false},"excerpt":{"rendered":"

Pokud pracujete v publikov\u00e1n\u00ed zpr\u00e1v, je velk\u00e1 \u0161ance, \u017ee ve sv\u00e9m obsahu ji\u017e pou\u017e\u00edv\u00e1te n\u011bjak\u00fd typ \u0161t\u00edtk\u016f, kl\u00ed\u010dov\u00fdch slov. Spole\u010dnost Parse.ly zjistila, \u017ee 70% vydavatel\u016f digit\u00e1ln\u00edch m\u00e9di\u00ed \u0161t\u00edtky pou\u017e\u00edv\u00e1, a to bylo v roce 2015. V roce 2022 je toto \u010d\u00edslo je\u0161t\u011b v\u00fdrazn\u011b vy\u0161\u0161\u00ed. V\u00fdzkum v Geneea uk\u00e1zal, \u017ee r\u016fzn\u00ed vydavatel\u00e9 p\u0159ij\u00edmaj\u00ed odli\u0161n\u00e9 p\u0159\u00edstupy ke…<\/p>\n","protected":false},"author":9,"featured_media":1356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[350,346],"tags":[],"class_list":["post-1353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informace","category-reseni-pro-media"],"yoast_head":"\nV\u00fdznam \u0161t\u00edtk\u016f pro zpravodajsk\u00e1 online m\u00e9dia - Geneea News<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, jak tagy zlep\u0161uj\u00ed online zpravodajstv\u00ed \u2013 zvy\u0161uj\u00ed dohledatelnost \u010dl\u00e1nk\u016f, zapojen\u00ed \u010dten\u00e1\u0159\u016f, analytiku, SEO i organizaci obsahu pro vydavatele.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geneea.com\/news\/cs\/vyznam-stitku-pro-zpravodajska-online-media\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00fdznam \u0161t\u00edtk\u016f pro zpravodajsk\u00e1 online m\u00e9dia - 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