{"id":1989,"date":"2025-06-09T09:23:09","date_gmt":"2025-06-09T09:23:09","guid":{"rendered":"https:\/\/geneea.com\/news\/?p=1989"},"modified":"2026-02-23T17:15:56","modified_gmt":"2026-02-23T17:15:56","slug":"buy-dont-build-and-other-media-trends-geneeas-takeaways-from-inma2025","status":"publish","type":"post","link":"https:\/\/geneea.com\/news\/buy-dont-build-and-other-media-trends-geneeas-takeaways-from-inma2025","title":{"rendered":"Buy, Don\u2019t Build \u2013 and Other Media Trends: Geneea’s Takeaways from #INMA2025"},"content":{"rendered":"\n

In May, New York hosted the World Congress of News Media, the largest media conference organized by the International News Media Association (INMA)<\/a>. Geneea’s Jirka Hana was there to witness the latest developments firsthand.<\/p>\n\n\n\n

More than 600 participants from 43 countries came together to explore six key themes shaping the future of news media:<\/p>\n\n\n\n

    \n
  1. The future of media in the Trump era<\/li>\n\n\n\n
  2. Building engaged audiences through trusted brands rather than SEO<\/li>\n\n\n\n
  3. Adapting to new business models<\/li>\n\n\n\n
  4. The rise of generative AI<\/li>\n\n\n\n
  5. Data-driven strategies<\/li>\n\n\n\n
  6. The \u201cbuy-over-build\u201d mindset<\/li>\n<\/ol>\n\n\n\n

    One clear message emerged: Media executives recognize the need to integrate generative AI into editorial workflows\u2014and most are optimistic about it. According to an INMA survey of C-level leaders, over 70% view AI as an opportunity to enhance operational effectiveness.<\/p>\n\n\n\n

    \"\"
    Data: INMA<\/em><\/figcaption><\/figure>\n\n\n\n

    Other findings showed that:<\/p>\n\n\n\n