{"id":2000,"date":"2025-06-09T09:23:19","date_gmt":"2025-06-09T09:23:19","guid":{"rendered":"https:\/\/geneea.com\/news\/?p=2000"},"modified":"2026-02-23T17:15:56","modified_gmt":"2026-02-23T17:15:56","slug":"radeji-koupit-nez-vyvijet-a-dalsi-medialni-trendy-postrehy-geneey-z-inma2025","status":"publish","type":"post","link":"https:\/\/geneea.com\/news\/cs\/radeji-koupit-nez-vyvijet-a-dalsi-medialni-trendy-postrehy-geneey-z-inma2025","title":{"rendered":"Rad\u011bji koupit ne\u017e vyv\u00edjet a dal\u0161\u00ed medi\u00e1ln\u00ed trendy. Post\u0159ehy Geneey z #INMA2025"},"content":{"rendered":"\n

V New Yorku se v kv\u011btnu konala nejv\u011bt\u0161\u00ed medi\u00e1ln\u00ed konference organizace INMA (International News Media Association): World Congress of News Media. N\u00e1\u0161 co-founder Jirka Hana byl u toho.<\/p>\n\n\n\n

Kongresu se z\u00fa\u010dastnilo p\u0159es 600 \u00fa\u010dastn\u00edk\u016f ze 43 zem\u00ed a nesl se v duchu \u0161esti hlavn\u00edch t\u00e9mat: budoucnost m\u00e9di\u00ed v \u00e9\u0159e Donalda Trumpa, budov\u00e1n\u00ed zapojen\u00e9ho a aktivn\u00edho publika prost\u0159ednictv\u00edm d\u016fv\u011bry ve zna\u010dku (SEO se st\u00e1v\u00e1 velmi rychle irelevantn\u00ed), n\u00e1stup generativn\u00edho AI, pr\u00e1ce s daty, p\u0159\u00edstup koupit-nam\u00edsto-postavit a adaptace na nov\u00e9 business modely. <\/p>\n\n\n\n

Zd\u00e1 se, \u017ee medi\u00e1ln\u00ed mana\u017ee\u0159i si uv\u011bdomuj\u00ed nutnost implementace generativn\u00edho AI do redak\u010dn\u00edch proces\u016f a stav\u00ed se k n\u011bmu vesm\u011bs pozitivn\u011b. Podle pr\u016fzkumu mezi participuj\u00edc\u00edmi C-level mana\u017eery, kter\u00fd provedla INMA, v\u00edce ne\u017e 70 % z nich p\u0159edpokl\u00e1d\u00e1, \u017ee jeho roz\u0161\u00ed\u0159en\u00ed p\u0159edstavuje p\u0159\u00edle\u017eitost pozvednout efektivitu m\u00e9di\u00ed.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Z dal\u0161\u00edch pr\u016fzkum\u016f vyplynulo mimo jin\u00e9 i to, \u017ee pro v\u00edce ne\u017e 50 % mana\u017eer\u016f bude generativn\u00ed AI kl\u00ed\u010dovou investic\u00ed v roce 2025 a pro 30 % bude investi\u010dn\u00ed prioritou sb\u00edr\u00e1n\u00ed a vyhodnocov\u00e1n\u00ed dat. Ukazuje se ale, \u017ee se m\u00e9dia \u010d\u00edm d\u00e1l v\u00edce spol\u00e9haj\u00ed na koupi extern\u00edch hotov\u00fdch \u0159e\u0161en\u00ed m\u00edsto v\u00fdvoje vlastn\u00edch. <\/p>\n\n\n\n

\u201eNyn\u00ed kupujeme, proto\u017ee tohle [technologick\u00fd v\u00fdvoj] se na n\u00e1s zkr\u00e1tka \u0159\u00edt\u00ed p\u0159\u00edli\u0161 rychle. R\u00e1di bychom [o technologi\u00edch] p\u0159em\u00fd\u0161leli dlouhodob\u011b, ale pravda je takov\u00e1, \u017ee z produktov\u00e9ho hlediska je to prost\u011b p\u0159\u00edli\u0161 nejist\u00e9. A proto mus\u00edme p\u0159em\u00fd\u0161let kr\u00e1tkodob\u011b,\u201c shrnul trend v\u00fdkonn\u00fd \u0159editel INMA Earl J. Wilkinson. <\/p>\n\n\n\n

K vrchol\u016fm konference pat\u0159ila p\u0159\u00edtomnost legend\u00e1rn\u00edho novin\u00e1\u0159e Boba Woodwarda, kter\u00fd se pod\u00edlel na odhalen\u00ed af\u00e9ry Watergate. Jeho vystoupen\u00ed bylo silnou p\u0159ipom\u00ednkou toho, \u017ee i v \u00e9\u0159e um\u011bl\u00e9 inteligence a automatizace z\u016fst\u00e1v\u00e1 podstatou \u017eurnalistiky lidsk\u00fd prvek: d\u016fkladn\u00e9 zpravodajstv\u00ed, rozs\u00e1hl\u00e9 ov\u011b\u0159ov\u00e1n\u00ed zdroj\u016f a redak\u010dn\u00ed integrita. Vyzval redakce k tomu, aby zv\u00fd\u0161ily sv\u00e9 standardy a aby novin\u00e1\u0159i nam\u00edsto dvou zdroj\u016f rad\u011bji usilovali o rozhovory t\u0159eba se \u0161estn\u00e1cti lidmi. Je to bezesporu n\u00e1ro\u010dn\u00e9, ale v\u00fdsledkem budou bohat\u0161\u00ed, pravdiv\u011bj\u0161\u00ed a v\u011brohodn\u011bj\u0161\u00ed p\u0159\u00edb\u011bhy s v\u011bt\u0161\u00ed hloubkou a \u0161ir\u0161\u00edm kontextem.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Jak uk\u00e1zala #INMA2025<\/a>, budoucnost zpravodajstv\u00ed bude utv\u00e1\u0159ena jak technologick\u00fdmi inovacemi, tak obnoven\u00fdm z\u00e1vazkem ke kvalitn\u00ed \u017eurnalistice. V Geneee jsme hrd\u00ed na to, \u017ee pom\u00e1h\u00e1me redakc\u00edm tyto zm\u011bny navigovat. Vyv\u00edj\u00edme pro n\u011b inovativn\u00ed jazykov\u00e9 technologie, s pomoc\u00ed kter\u00fdch dok\u00e1\u017e\u00ed v sou\u010dasn\u00e9m rychle se m\u011bn\u00edc\u00edm medi\u00e1ln\u00edm prost\u0159ed\u00ed p\u0159ekonat i ty nejv\u011bt\u0161\u00ed p\u0159ek\u00e1\u017eky.\u00a0<\/p>\n\n\n\n

T\u011b\u0161\u00edme se na dal\u0161\u00ed setk\u00e1n\u00ed na World Congress of News Media 2026 v Berl\u00edn\u011b!<\/p>\n\n\n\n

Dal\u0161\u00ed fotografie z konference:<\/h3>\n\n\n\n
\"\"
Geneeu reprezentoval n\u00e1\u0161 co-founder Jirka Hana.<\/figcaption><\/figure>\n\n\n\n
\"\"
V\u00fdkonn\u00fd \u0159editel INMA Earl J. Wilkinsion a jeho p\u0159edn\u00e1\u0161ka o budoucnosti \u017eurnalistiky.<\/figcaption><\/figure>\n\n\n\n
\"\"
N\u011bkter\u00e9 z kl\u00ed\u010dov\u00fdch poznatk\u016f prezentuj\u00edc\u00edch odborn\u00edk\u016f.<\/figcaption><\/figure>\n\n\n\n
\"\"
Lincoln Center, kde se odehr\u00e1vala \u010d\u00e1st #INMA2025.<\/figcaption><\/figure>\n\n\n\n
\"\"
Zbytek konference hostily The New York Times.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

V New Yorku se v kv\u011btnu konala nejv\u011bt\u0161\u00ed medi\u00e1ln\u00ed konference organizace INMA (International News Media Association): World Congress of News Media. N\u00e1\u0161 co-founder Jirka Hana byl u toho. Kongresu se z\u00fa\u010dastnilo p\u0159es 600 \u00fa\u010dastn\u00edk\u016f ze 43 zem\u00ed a nesl se v duchu \u0161esti hlavn\u00edch t\u00e9mat: budoucnost m\u00e9di\u00ed v \u00e9\u0159e Donalda Trumpa, budov\u00e1n\u00ed zapojen\u00e9ho a aktivn\u00edho…<\/p>\n","protected":false},"author":9,"featured_media":1998,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[388],"tags":[452,410],"class_list":["post-2000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akce-udalosti","tag-inma-cs","tag-zurnalistika"],"yoast_head":"\nRad\u011bji koupit ne\u017e vyv\u00edjet a dal\u0161\u00ed medi\u00e1ln\u00ed trendy. 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