{"id":2080,"date":"2025-10-08T06:30:00","date_gmt":"2025-10-08T06:30:00","guid":{"rendered":"https:\/\/geneea.com\/news\/?p=2080"},"modified":"2026-02-23T17:15:56","modified_gmt":"2026-02-23T17:15:56","slug":"automatic-text-analysis-of-pre-election-communication-by-political-parties","status":"publish","type":"post","link":"https:\/\/geneea.com\/news\/automatic-text-analysis-of-pre-election-communication-by-political-parties","title":{"rendered":"Automatic Text Analysis of Pre-Election Communication by Political Parties"},"content":{"rendered":"\n<p>Parliamentary elections took place in the Czech Republic last Friday and Saturday. For Geneea, this was an important period \u2014 since 2020, we\u2019ve been actively involved in reporting election results. For the Czech News Agency (\u010cTK), we automatically and in real time generate articles with both interim and final results, allowing journalists to devote more time to post-election analyses and interviews.<\/p>\n\n\n\n<p>This year, just out of curiosity, we decided to briefly use our automated analytical tools to look at the content of the pre-election campaigns. We wanted to see if anything would surprise us. We partnered with <strong>NEWTON Media<\/strong>, which provided us with social media posts from the main parties and coalitions competing for voters\u2019 support in this election.<\/p>\n\n\n\n<p>Thanks to this data, we could, for instance, see which parties preferred to talk about foreign policy, defense, and security, and which ones focused more on economic topics \u2014 such as energy prices, housing, or the state budget. Of course, we could also flip it around: select a specific party and analyze which themes appeared most often in its communication.<\/p>\n\n\n\n<p>And did anything surprise us? Not really. The rhetoric of political parties didn\u2019t stand out in any unusual way. Perhaps only one thing did: none of the parties paid attention to the conflict in Gaza. Could it really be that this topic doesn\u2019t interest Czech citizens at all?<\/p>\n\n\n\n<p>Take a look for yourself and see if something surprises you. Our press release with the analysis results was cited by Czech news outlets including <strong>iDnes.cz<\/strong>, <strong>Blesk.cz<\/strong>, and the media-focused website <strong>Marketing &amp; Media<\/strong>.<\/p>\n\n\n\n<p>Here\u2019s our full press release:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Prague, October 2025<\/strong> \u2014 Energy, food, and housing prices, along with Russia\u2019s invasion of Ukraine, were the dominant themes in this year\u2019s social media communication by Czech political parties. Beyond these issues, priorities diverged: the <strong>Pirates<\/strong> emphasized corruption, <strong>SPD<\/strong> focused on immigration and the Green Deal, and the <strong>ANO movement<\/strong> concentrated its attacks on Prime Minister Petr Fiala\u2019s government. These findings come from a joint analysis by <strong>Geneea Analytics<\/strong> and <strong>NEWTON Media<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Economy Tops the Agenda<\/strong><\/h3>\n\n\n\n<p>Economic and financial topics were the most frequent subjects on the official social media profiles of political parties \u2014 excluding general pre-election messages such as event invitations. The ANO movement and SPD focused on these issues the most, while <em>Sta\u010dilo!<\/em> and STAN discussed them the least. Typical posts addressed energy, housing, and food prices, as well as the state budget.<\/p>\n\n\n\n<p>\u201cThe two strongest groups \u2014 ANO and the SPOLU coalition \u2014 accuse each other of being responsible for rising deficits and prices. It\u2019s clear in the data: one in seven SPOLU posts mentions Andrej Babi\u0161, while every other ANO post refers to Petr Fiala or his government,\u201d says <strong>Konstantin Sulimenko<\/strong>, Analyst at Geneea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Foreign Policy and Defense Gain Ground<\/strong><\/h3>\n\n\n\n<p>Foreign and European affairs and defense ranked second among the most discussed topics, with the Russian invasion of Ukraine taking the lead. SPOLU and SPD emphasized these issues most, while ANO and <em>Motorist\u00e9<\/em> mentioned them only rarely.<\/p>\n\n\n\n<p>\u201cEconomic issues traditionally dominate \u2014 voters decide with their wallets. But this year, international affairs have also gained weight. ANO finds itself between two millstones: trying to win over voters from more radical parties while not alienating its moderate base. As a result, it largely avoids the highly polarizing Russia\u2013Ukraine debate,\u201d comments <strong>Jakub Smutn\u00fd<\/strong>, Media Analyst at NEWTON Media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Green Deal Unites \u2014 and Divides<\/strong><\/h3>\n\n\n\n<p>Opposition to the Green Deal was one of the few unifying themes across party lines. Some described it as outright harmful (SPD, ANO, <em>Motorist\u00e9<\/em>, <em>Sta\u010dilo!<\/em>), while others called for revisions and compromises (SPOLU, and to a lesser extent STAN).<\/p>\n\n\n\n<p>\u201cEven parties within the current governing coalition hesitate to endorse the Green Deal fully \u2014 and they don\u2019t forget to remind voters that Andrej Babi\u0161 himself approved it without objections in the past,\u201d<br>adds Smutn\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Party-Specific Themes<\/strong><\/h3>\n\n\n\n<p>Each party also highlighted its own key issues. ANO most often recalled scandals involving the current government, particularly the bitcoin affair. The Pirates returned to their earlier anti-corruption rhetoric \u2014 mentioning corruption in more than 10% of their posts. Immigration was a major topic almost exclusively for SPD, appearing in over a quarter of its posts, while other parties addressed it only sporadically.<\/p>\n\n\n\n<p>\u201cSPD also frequently comments on its own affair \u2014 <em>\u2018Chirurgov\u00e9 z dovozu\u2019<\/em> (\u2018Imported Surgeons\u2019) \u2014 for which it faces trial. No other party mentioned this case on its social media,\u201d notes Sulimenko.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Parties Ignored<\/strong><\/h3>\n\n\n\n<p>The analysis also revealed topics that received little attention. Health care appeared only occasionally, while education, science, and culture were mentioned even less. Among international issues, the conflict in Gaza barely resonated \u2014 unlike the war in Ukraine \u2014 with only <em>Sta\u010dilo!<\/em> dedicating a few posts to it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Additional Findings<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The F-35 fighter jet purchase was discussed mainly by <em>Sta\u010dilo!<\/em>, which strongly opposes it.<\/li>\n\n\n\n<li>Roughly one in every fourteen SPD posts cited economist <strong>Luk\u00e1\u0161 Kovanda<\/strong>.<\/li>\n\n\n\n<li><strong>Vladimir Putin<\/strong> was most frequently mentioned by SPOLU, while <strong>Donald Trump<\/strong> and <strong>Ursula von der Leyen<\/strong> were discussed mainly by SPD.<\/li>\n\n\n\n<li>Within the SPOLU coalition, communication strategies varied: <strong>TOP 09<\/strong> focused mainly on the SPOLU brand, <strong>KDU-\u010cSL<\/strong> prioritized its own, and <strong>ODS<\/strong> balanced both.<\/li>\n\n\n\n<li>Posts with over 1,000 shares came almost exclusively from <em>Sta\u010dilo!<\/em>, while the most commented posts (over 1,000 comments) belonged mainly to SPOLU.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Methodology<\/strong><\/h3>\n\n\n\n<p>The analysis is based on Facebook and X (formerly Twitter) posts from official profiles of political parties polling above 5% (according to a STEM survey from September 14, 2025). Between January 1 and September 15, 2025, a total of <strong>6,730 posts<\/strong> were analyzed, each containing at least 20 words. The SPOLU coalition was evaluated as a single entity (ODS, KDU-\u010cSL, TOP 09, and official SPOLU profiles). The analysis was conducted using <strong>AI systems developed by Geneea Analytics<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/1-2-1024x576.png\" alt=\"ANO wordcloud - analysis by Geneea \" class=\"wp-image-2101\" srcset=\"https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/1-2-1024x576.png 1024w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/1-2-300x169.png 300w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/1-2-768x432.png 768w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/1-2-850x478.png 850w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/1-2.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/2-2-1024x576.png\" alt=\"SPOLU wordcloud - analysis by Geneea \" class=\"wp-image-2102\" srcset=\"https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/2-2-1024x576.png 1024w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/2-2-300x169.png 300w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/2-2-768x432.png 768w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/2-2-850x478.png 850w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/2-2.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/3-1-1024x576.png\" alt=\"STAN wordcloud - analysis by Geneea \" class=\"wp-image-2103\" srcset=\"https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/3-1-1024x576.png 1024w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/3-1-300x169.png 300w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/3-1-768x432.png 768w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/3-1-850x478.png 850w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/3-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/4-1-1024x576.png\" alt=\"Czech Pirate Party wordcloud - analysis by Geneea \" class=\"wp-image-2104\" srcset=\"https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/4-1-1024x576.png 1024w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/4-1-300x169.png 300w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/4-1-768x432.png 768w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/4-1-850x478.png 850w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/4-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/5-1-1024x576.png\" alt=\"SPD wordcloud - analysis by Geneea \" class=\"wp-image-2105\" srcset=\"https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/5-1-1024x576.png 1024w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/5-1-300x169.png 300w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/5-1-768x432.png 768w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/5-1-850x478.png 850w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/5-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/6-1-1024x576.png\" alt=\"Motorists for Themselves wordcloud - analysis by Geneea \" class=\"wp-image-2106\" srcset=\"https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/6-1-1024x576.png 1024w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/6-1-300x169.png 300w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/6-1-768x432.png 768w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/6-1-850x478.png 850w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/6-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/7-1-1024x576.png\" alt=\"Sta\u010dilo! (Enough!) wordcloud - analysis by Geneea\" class=\"wp-image-2107\" srcset=\"https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/7-1-1024x576.png 1024w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/7-1-300x169.png 300w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/7-1-768x432.png 768w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/7-1-850x478.png 850w, https:\/\/geneea.com\/news\/wp-content\/uploads\/2025\/10\/7-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Parliamentary elections took place in the Czech Republic last Friday and Saturday. For Geneea, this was an important period \u2014 since 2020, we\u2019ve been actively involved in reporting election results. For the Czech News Agency (\u010cTK), we automatically and in real time generate articles with both interim and final results, allowing journalists to devote more&#8230;<\/p>\n","protected":false},"author":9,"featured_media":2112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[398],"tags":[498,18],"class_list":["post-2080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-innovation","tag-election","tag-entities"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automatic Text Analysis of Pre-Election Communication by Political Parties - Geneea News<\/title>\n<meta name=\"description\" content=\"AI-based text analysis of pre-election political communication reveals messaging trends, sentiment, and strategic insights across party campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geneea.com\/news\/automatic-text-analysis-of-pre-election-communication-by-political-parties\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automatic Text Analysis of Pre-Election Communication by Political Parties - 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