{"id":2085,"date":"2025-10-08T06:30:00","date_gmt":"2025-10-08T06:30:00","guid":{"rendered":"https:\/\/geneea.com\/news\/?p=2085"},"modified":"2026-02-23T17:15:56","modified_gmt":"2026-02-23T17:15:56","slug":"automaticka-textova-analyza-obsahu-predvolebni-komunikace-politickych-stran","status":"publish","type":"post","link":"https:\/\/geneea.com\/news\/cs\/automaticka-textova-analyza-obsahu-predvolebni-komunikace-politickych-stran","title":{"rendered":"Automatick\u00e1 textov\u00e1 anal\u00fdza obsahu p\u0159edvolebn\u00ed komunikace politick\u00fdch stran"},"content":{"rendered":"\n

V \u010cesku v p\u00e1tek a sobotu prob\u011bhly volby do Poslaneck\u00e9 sn\u011bmovny. Pro Geneeu to bylo d\u016fle\u017eit\u00e9 obdob\u00ed, proto\u017ee od roku 2020 se aktivn\u011b pod\u00edl\u00ed na reportov\u00e1n\u00ed volebn\u00edch v\u00fdsledk\u016f. Automaticky a v re\u00e1ln\u00e9m \u010dase generuje \u010dl\u00e1nky s pr\u016fb\u011b\u017en\u00fdmi a kone\u010dn\u00fdmi v\u00fdsledky pro tiskovou agenturu \u010cTK, a umo\u017e\u0148uje tak novin\u00e1\u0159\u016fm v\u011bnovat v\u00edce \u010dasu povolebn\u00edm anal\u00fdz\u00e1m a rozhovor\u016fm.

Letos jsme se rozhodli pro zaj\u00edmavost vyu\u017e\u00edt na\u0161e automatizovan\u00e9 analytick\u00e9 n\u00e1stroje kr\u00e1tce i na to, abychom se pod\u00edvali, jak obsahov\u011b vypadala p\u0159edvolebn\u00ed kampa\u0148. Byli jsme zv\u011bdavi, zda najdeme n\u011bco, co by n\u00e1s p\u0159ekvapilo. Spojili jsme se proto s NEWTON Media<\/a> a z\u00edskali texty p\u0159\u00edsp\u011bvk\u016f publikovan\u00fdch na soci\u00e1ln\u00edch s\u00edt\u00edch hlavn\u00edch stran a koalic, kter\u00e9 se v t\u011bchto volb\u00e1ch uch\u00e1zely o hlasy voli\u010d\u016f. <\/p>\n\n\n\n

D\u00edky tomu jsme se mohli pod\u00edvat t\u0159eba na to, kter\u00e9 strany preferuj\u00ed ve sv\u00e9 komunikaci mluvit sp\u00ed\u0161e o zahrani\u010dn\u00ed politice, obran\u011b a bezpe\u010dnosti nebo kter\u00e9 strany se soust\u0159ed\u00ed v\u00edc na ekonomick\u00e1 t\u00e9mata (p\u0159edev\u0161\u00edm ceny energi\u00ed a bydlen\u00ed a rozpo\u010det) a podobn\u011b. A samoz\u0159ejm\u011b to \u0161lo ud\u011blat i naopak: vyfiltrovat stranu a pod\u00edvat se, kter\u00e1 t\u00e9mata se u dan\u00e9 strany vyskytovala nej\u010dast\u011bji.<\/p>\n\n\n\n

A jestli n\u00e1s n\u011bco p\u0159ekvapilo? Sp\u00ed\u0161 ne. R\u00e9torika politick\u00fdch stran ni\u010d\u00edm zaj\u00edmav\u00fdm nevybo\u010dovala. Snad jen skute\u010dnost, \u017ee \u017e\u00e1dn\u00e1 ze stran nev\u011bnovala pozornost konfliktu v Gaze. Je mo\u017en\u00e9, \u017ee by toto t\u00e9ma ob\u010dany \u010cesk\u00e9 republiky opravdu v\u016fbec nezaj\u00edmalo?<\/p>\n\n\n\n

Pod\u00edvejte se, jestli n\u011bco p\u0159ekvap\u00ed v\u00e1s. Na\u0161i tiskovou zpr\u00e1vu s v\u00fdsledky anal\u00fdzy citovaly \u010desk\u00e9 zpravodajsk\u00e9 servery jako iDnes.cz<\/a> a blesk.cz<\/a> a tak\u00e9 na m\u00e9dia specializovan\u00fd web Marketing a Media. Obr\u00e1zky v lep\u0161\u00edm rozli\u0161en\u00ed najdete na konci \u010dl\u00e1nku.<\/p>\n\n\n\n

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Tady je na\u0161e tiskov\u00e1 zpr\u00e1va v cel\u00e9m zn\u011bn\u00ed:<\/p>\n\n\n\n

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Ceny energi\u00ed, potravin a bydlen\u00ed a tak\u00e9 rusk\u00e1 invaze na Ukrajinu. Pr\u00e1v\u011b tato t\u00e9mata dominovala leto\u0161n\u00ed komunikaci politick\u00fdch stran na soci\u00e1ln\u00edch s\u00edt\u00edch. V dal\u0161\u00edch oblastech se ale jejich priority li\u0161\u00ed \u2013 zat\u00edmco Pir\u00e1ti zd\u016fraz\u0148uj\u00ed korupci, SPD se zam\u011b\u0159uje na imigraci a Green Deal a hnut\u00ed ANO na vl\u00e1du Petra Fialy. Ukazuje to anal\u00fdza spole\u010dnost\u00ed Geneea Analytics a NEWTON Media.<\/strong><\/p>\n\n\n\n

Ekonomika a finance byly nej\u010dast\u011bj\u0161\u00edm t\u00e9matem, o kter\u00e9m politick\u00e9 strany psaly na sv\u00fdch ofici\u00e1ln\u00edch profilech, pokud se neberou v potaz pozv\u00e1nky na p\u0159edvolebn\u00ed akce a podobn\u00e1 obecn\u00e1 p\u0159edvolebn\u00ed sd\u011blen\u00ed. Nejv\u00edce se ekonomick\u00fdm ot\u00e1zk\u00e1m v\u011bnovala hnut\u00ed ANO a SPD, naopak nejm\u00e9n\u011b o nich psaly Sta\u010dilo! a STAN. Typicky \u0161lo o posty odkazuj\u00edc\u00ed na ceny energi\u00ed, bydlen\u00ed \u010di potravin a tak\u00e9 na st\u00e1tn\u00ed rozpo\u010det.<\/p>\n\n\n\n

\u201eDv\u011b nejsiln\u011bj\u0161\u00ed uskupen\u00ed, hnut\u00ed ANO a koalice SPOLU, se ve sv\u00fdch p\u0159\u00edsp\u011bvc\u00edch navz\u00e1jem obvi\u0148uj\u00ed z toho, \u017ee to je ten druh\u00fd, kdo m\u016f\u017ee za zvy\u0161ov\u00e1n\u00ed schodku a zdra\u017eov\u00e1n\u00ed. Je to vid\u011bt i na skute\u010dnosti, \u017ee ka\u017ed\u00fd sedm\u00fd p\u0159\u00edsp\u011bvek koalice SPOLU je o Andreji Babi\u0161ovi, a ka\u017ed\u00fd druh\u00fd p\u0159\u00edsp\u011bvek hnut\u00ed ANO odkazuje k Petru Fialovi nebo jeho vl\u00e1d\u011b,\u201c<\/em> \u0159\u00edk\u00e1 Konstantin Sulimenko, analytik spole\u010dnosti Geneea.<\/p>\n\n\n\n

Mezin\u00e1rodn\u00ed a evropsk\u00e1 politika a obrana byly druh\u00fdm nej\u010dast\u011bj\u0161\u00edm komunika\u010dn\u00edm motivem, prim hr\u00e1la p\u0159edev\u0161\u00edm rusk\u00e1 invaze na Ukrajinu. Tu akcentovaly zejm\u00e9na SPOLU a SPD. Hnut\u00ed ANO a Motorist\u00e9 zmi\u0148ovali zahrani\u010dn\u00ed politiku jen v\u00fdjime\u010dn\u011b.<\/p>\n\n\n\n

\u201eEkonomick\u00e1 t\u00e9mata hraj\u00ed jako u\u017e tradi\u010dn\u011b nejd\u016fle\u017eit\u011bj\u0161\u00ed roli \u2013 voli\u010di se rozhoduj\u00ed podle pen\u011b\u017eenky. Letos ale na v\u00fdznamu nabyly i mezin\u00e1rodn\u00ed ot\u00e1zky a lid\u00e9 jsou ovlivn\u011bni i jimi. Hnut\u00ed ANO je v t\u00e9to situaci mezi dv\u011bma ml\u00fdnsk\u00fdmi kameny, sna\u017e\u00ed se sout\u011b\u017eit o voli\u010de radik\u00e1ln\u00edch stran a z\u00e1rove\u0148 nena\u0161tvat um\u00edrn\u011bnou \u010d\u00e1st sv\u00e9ho st\u00e1vaj\u00edc\u00edho elektor\u00e1tu. Potenci\u00e1ln\u011b velmi polarizuj\u00edc\u00edho t\u00e9matu Rusko versus Ukrajina se proto rad\u011bji p\u0159\u00edli\u0161 nedot\u00fdk\u00e1,\u201c<\/em> komentuje Jakub Smutn\u00fd, medi\u00e1ln\u00ed analytik spole\u010dnosti NEWTON Media.<\/p>\n\n\n\n

Vymezov\u00e1n\u00ed se v\u016f\u010di Green Dealu bylo sjednocuj\u00edc\u00edm motivem t\u00e9m\u011b\u0159 v\u0161ech kandiduj\u00edc\u00edch uskupen\u00ed. N\u011bkter\u00e9 strany jej ozna\u010dovaly za vylo\u017een\u011b \u0161kodlivou politiku (SPD, ANO, Motorist\u00e9, Sta\u010dilo!), jin\u00e9 k n\u011bmu p\u0159istupovaly s v\u00fdhradami a volaly po reviz\u00edch a kompromisech (SPOLU, v men\u0161\u00ed m\u00ed\u0159e i STAN). <\/p>\n\n\n\n

\u201eAni strany sou\u010dasn\u00e9 vl\u00e1dn\u00ed koalice si netroufaj\u00ed Green Deal plnohodnotn\u011b podpo\u0159it a poukazuj\u00ed tak\u00e9 na to, \u017ee ho v minulosti Andrej Babi\u0161 bez v\u00fdhrad odsouhlasil,\u201d<\/em> dopl\u0148uje Jakub Smutn\u00fd.<\/p>\n\n\n\n

Jednotliv\u00e9 strany se v\u011bnovaly i sv\u00fdm specifick\u00fdm t\u00e9mat\u016fm. ANO nej\u010dast\u011bji p\u0159ipom\u00ednalo kauzy sou\u010dasn\u00e9 vl\u00e1dy, p\u0159edev\u0161\u00edm bitcoiny. Pir\u00e1ti se vr\u00e1tili ke sv\u00e9 d\u0159\u00edv\u011bj\u0161\u00ed protikorup\u010dn\u00ed r\u00e9torice \u2013 korupci v n\u011bjak\u00e9 form\u011b zm\u00ednili ve v\u00edce ne\u017e desetin\u011b sv\u00fdch p\u0159\u00edsp\u011bvk\u016f. Imigraci pak v\u00fdznamn\u011b \u0159e\u0161ila pouze SPD (ve v\u00edce ne\u017e \u010dtvrtin\u011b sv\u00fdch p\u0159\u00edsp\u011bvk\u016f), ostatn\u00ed strany se j\u00ed v\u011bnovaly jen z\u0159\u00eddka. <\/p>\n\n\n\n

\u201eHnut\u00ed SPD se tak\u00e9 r\u00e1do a \u010dasto vyjad\u0159uje k vlastn\u00ed kauze Chirurg\u016f z dovozu, kv\u016fli kter\u00e9 \u010dek\u00e1 stranu soud. \u017d\u00e1dn\u00e1 dal\u0161\u00ed strana tuto kauzu na sv\u00fdch s\u00edt\u00edch nijak nekomentovala,\u201d<\/em> dod\u00e1v\u00e1 Konstantin Sulimenko.<\/p>\n\n\n\n

Z anal\u00fdzy rovn\u011b\u017e vyplynulo, kter\u00e9 oblasti strany prakticky opom\u00edjej\u00ed. V p\u0159\u00edsp\u011bvc\u00edch se relativn\u011b m\u00e1lo objevovalo zdravotnictv\u00ed, je\u0161t\u011b m\u00e9n\u011b \u0161kolstv\u00ed, v\u011bda nebo kultura. Z mezin\u00e1rodn\u00edch t\u00e9mat t\u00e9m\u011b\u0159 nerezonoval konflikt v Gaze \u2013 na rozd\u00edl od rusk\u00e9 agrese na Ukrajin\u011b \u2013 n\u011bkolik p\u0159\u00edsp\u011bvk\u016f mu v\u011bnovalo pouze hnut\u00ed Sta\u010dilo!<\/p>\n\n\n\n

Data uk\u00e1zala n\u011bkolik dal\u0161\u00edch zaj\u00edmavost\u00ed:<\/p>\n\n\n\n

    \n
  • F-35 bylo t\u00e9ma p\u0159edev\u0161\u00edm pro Sta\u010dilo!, kter\u00e9 nejv\u00edce lobbuje za zru\u0161en\u00ed jejich n\u00e1kupu.<\/li>\n\n\n\n
  • P\u0159ibli\u017en\u011b v ka\u017ed\u00e9m \u010dtrn\u00e1ct\u00e9m p\u0159\u00edsp\u011bvku SPD citovala ekonoma Luk\u00e1\u0161e Kovandu.<\/li>\n\n\n\n
  • Vladimira Putina nej\u010dast\u011bji zmi\u0148ovala koalice SPOLU, naopak Donalda Trumpa a Ursulu von der Leyenovou nejv\u00edce \u0159e\u0161ila SPD.<\/li>\n\n\n\n
  • V r\u00e1mci koalice SPOLU se v\u00fdrazn\u011b li\u0161ila komunikace zna\u010dek: TOP 09 komunikovala p\u0159ev\u00e1\u017en\u011b zna\u010dku SPOLU, KDU-\u010cSL v\u011bt\u0161inou svou vlastn\u00ed zna\u010dku, u ODS to byla kombinace zna\u010dky koalice i vlastn\u00ed strany. <\/li>\n\n\n\n
  • P\u0159es tis\u00edc sd\u00edlen\u00ed m\u011bly t\u00e9m\u011b\u0159 v\u00fdhradn\u011b p\u0159\u00edsp\u011bvky hnut\u00ed Sta\u010dilo!, zat\u00edmco nejkomentovan\u011bj\u0161\u00ed p\u0159\u00edsp\u011bvky (p\u0159es tis\u00edc koment\u00e1\u0159\u016f) pat\u0159ily nej\u010dast\u011bji koalici SPOLU.<\/li>\n<\/ul>\n\n\n\n

    Metodika:<\/p>\n\n\n\n

    Anal\u00fdza vych\u00e1z\u00ed z facebookov\u00fdch a X (d\u0159\u00edve Twitter) p\u0159\u00edsp\u011bvk\u016f ofici\u00e1ln\u00edch profil\u016f politick\u00fdch stran s preferencemi nad 5 % (podle pr\u016fzkumu agentury STEM ze 14. z\u00e1\u0159\u00ed 2025). Za sledovan\u00e9 obdob\u00ed od 1. ledna do 15. z\u00e1\u0159\u00ed 2025 jsme analyzovali celkem 6 730 p\u0159\u00edsp\u011bvk\u016f spl\u0148uj\u00edc\u00edch krit\u00e9rium minim\u00e1ln\u00ed d\u00e9lky 20 slov. Koalice SPOLU byla posuzov\u00e1na souhrnn\u011b (ODS, KDU-\u010cSL, TOP 09 a ofici\u00e1ln\u00ed profily SPOLU). Anal\u00fdza byla provedena pomoc\u00ed AI syst\u00e9m\u016f firmy Geneea Analytics.<\/p>\n<\/blockquote>\n\n\n\n

    \"ANO<\/figure>\n\n\n\n
    \"SPOLU<\/figure>\n\n\n\n
    \"STAN<\/figure>\n\n\n\n
    \"Pir\u00e1ti<\/figure>\n\n\n\n
    \"SPD<\/figure>\n\n\n\n
    \"Motorist\u00e9<\/figure>\n\n\n\n
    \"Sta\u010dilo<\/figure>\n","protected":false},"excerpt":{"rendered":"

    V \u010cesku v p\u00e1tek a sobotu prob\u011bhly volby do Poslaneck\u00e9 sn\u011bmovny. Pro Geneeu to bylo d\u016fle\u017eit\u00e9 obdob\u00ed, proto\u017ee od roku 2020 se aktivn\u011b pod\u00edl\u00ed na reportov\u00e1n\u00ed volebn\u00edch v\u00fdsledk\u016f. Automaticky a v re\u00e1ln\u00e9m \u010dase generuje \u010dl\u00e1nky s pr\u016fb\u011b\u017en\u00fdmi a kone\u010dn\u00fdmi v\u00fdsledky pro tiskovou agenturu \u010cTK, a umo\u017e\u0148uje tak novin\u00e1\u0159\u016fm v\u011bnovat v\u00edce \u010dasu povolebn\u00edm anal\u00fdz\u00e1m a rozhovor\u016fm….<\/p>\n","protected":false},"author":9,"featured_media":2113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,430],"tags":[19,494],"class_list":["post-2085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-czech","category-vyzkum-inovace","tag-entity","tag-volby"],"yoast_head":"\nAutomatick\u00e1 textov\u00e1 anal\u00fdza obsahu p\u0159edvolebn\u00ed komunikace politick\u00fdch stran - Geneea News<\/title>\n<meta name=\"description\" content=\"Anal\u00fdza p\u0159edvolebn\u00ed politick\u00e9 komunikace pomoc\u00ed AI odhaluje trendy v messagingu, sentiment a strategick\u00e9 poznatky nap\u0159\u00ed\u010d stranami.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geneea.com\/news\/cs\/automaticka-textova-analyza-obsahu-predvolebni-komunikace-politickych-stran\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automatick\u00e1 textov\u00e1 anal\u00fdza obsahu p\u0159edvolebn\u00ed komunikace politick\u00fdch stran - 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