{"id":2226,"date":"2025-12-03T10:56:29","date_gmt":"2025-12-03T10:56:29","guid":{"rendered":"https:\/\/geneea.com\/news\/?p=2226"},"modified":"2026-01-27T10:42:03","modified_gmt":"2026-01-27T10:42:03","slug":"the-hindu-prechod-k-automatizovanemu-semantickemu-tagovani","status":"publish","type":"post","link":"https:\/\/geneea.com\/news\/cs\/the-hindu-prechod-k-automatizovanemu-semantickemu-tagovani","title":{"rendered":"The Hindu: p\u0159echod k automatizovan\u00e9mu s\u00e9mantick\u00e9mu tagov\u00e1n\u00ed"},"content":{"rendered":"\n

S\u00e9mantick\u00e9 tagov\u00e1n\u00ed se stalo z\u00e1kladn\u00edm kamenem modern\u00edho digit\u00e1ln\u00edho publikov\u00e1n\u00ed. Poh\u00e1n\u00ed v\u0161e od SEO a personalizace a\u017e po intern\u00ed workflow v redakc\u00edch. Na CUE Days 2025 v Kodani si Jirka Hana ze spole\u010dnosti Geneea pov\u00eddal se Sureshem Vijayaraghavanem, CTO medi\u00e1ln\u00edho domu The Hindu Group, o tom, jak jedna z nejrespektovan\u011bj\u0161\u00edch indick\u00fdch zpravodajsk\u00fdch organizac\u00ed p\u0159istupuje k tagov\u00e1n\u00ed, pro\u010d p\u0159ech\u00e1z\u00ed z ru\u010dn\u00edch syst\u00e9m\u016f na automatizovan\u00e9 a co tato zm\u011bna znamen\u00e1 pro novin\u00e1\u0159e i \u010dten\u00e1\u0159e.<\/strong><\/p>\n\n\n\n

V rozhovoru n\u00ed\u017ee Suresh nab\u00edz\u00ed vz\u00e1cn\u00fd pohled do z\u00e1kulis\u00ed fungov\u00e1n\u00ed The Hindu<\/em> a vysv\u011btluje, pro\u010d se konzistentn\u00ed, AI-\u0159\u00edzen\u00e1 metadata st\u00e1vaj\u00ed kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed jejich budoucnosti.<\/strong><\/p>\n\n\n\n

P\u0159edstaven\u00ed The Hindu a rozsahu jeho provozu<\/h2>\n\n\n\n

Ji\u0159\u00ed:<\/strong> Sureshi, moc d\u011bkuji, \u017ee jste si dnes ud\u011blal \u010das a p\u0159ipojil se k n\u00e1m. Na \u00favod \u2013 mohl byste n\u00e1m kr\u00e1tce The Hindu<\/em> p\u0159edstavit?<\/p>\n\n\n\n

Suresh:<\/strong> D\u00edky, Ji\u0159\u00ed, \u017ee jste m\u011b pozval. The Hindu<\/em> je organizace star\u00e1 147\u2013148 let. Vyd\u00e1v\u00e1me \u010dty\u0159i hlavn\u00ed produkty: dva den\u00edky, The Hindu<\/em> a Business Line<\/em>, a dva magaz\u00edny, Frontline<\/em> a Sportstar<\/em>. Krom\u011b toho vytv\u00e1\u0159\u00edme i n\u011bkolik dopl\u0148kov\u00fdch publikac\u00ed, kter\u00e9 bu\u010f doprov\u00e1zej\u00ed den\u00edky, nebo se distribuj\u00ed samostatn\u011b.<\/p>\n\n\n\n

V r\u00e1mci The Hindu<\/em> vyd\u00e1v\u00e1me 41 ti\u0161t\u011bn\u00fdch publikac\u00ed a 23 digit\u00e1ln\u00edch publikac\u00ed denn\u011b. Business Line<\/em> vyd\u00e1v\u00e1 16 ti\u0161t\u011bn\u00fdch a \u0161est digit\u00e1ln\u00edch publikac\u00ed. Celkov\u011b m\u00e1me v\u00edce ne\u017e 750 redak\u010dn\u00edch zam\u011bstnanc\u016f<\/strong>, od report\u00e9r\u016f, p\u0159es editory za stoly, a\u017e po seniorsk\u00e9 editory, a denn\u011b m\u00e1me v provozu v\u00edce ne\u017e 30 stol\u016f.<\/p>\n\n\n\n

Od p\u0159echodu k digit\u00e1ln\u00edmu publikov\u00e1n\u00ed na\u0161e datab\u00e1ze obsahu narostla na zhruba 5,2 milionu publikovan\u00fdch \u010dl\u00e1nk\u016f<\/strong>. Pr\u016fm\u011brn\u011b na\u0161e skupina denn\u011b vytvo\u0159\u00ed 700 a\u017e 750 \u010dl\u00e1nk\u016f<\/strong> nap\u0159\u00ed\u010d dv\u011bma hlavn\u00edmi den\u00edky a magaz\u00edny.<\/p>\n\n\n\n

Kdy\u017e se pod\u00edv\u00e1te na v\u0161echna na\u0161e obsahov\u00e1 aktiva, m\u00e1me v CUE DAM (cloudov\u00fd syst\u00e9m pro spr\u00e1vu digit\u00e1ln\u00edho obsahu (DAM), kter\u00fd Stibo DX vytvo\u0159ila speci\u00e1ln\u011b pro pot\u0159eby m\u00e9di\u00ed a vydavatelstv\u00ed) p\u0159ibli\u017en\u011b 54 milion\u016f textov\u00fdch polo\u017eek pokr\u00fdvaj\u00edc\u00edch t\u00e9m\u011b\u0159 148 let archiv\u016f, k tomu zhruba 4 a\u017e 4,5 milionu obr\u00e1zk\u016f a t\u00e9m\u011b\u0159 10 milion\u016f PDF soubor\u016f<\/strong>.<\/p>\n\n\n\n

S\u00eddlo m\u00e1me v Chennai v ji\u017en\u00ed Indii a jsme jedn\u00edm z hlavn\u00edch n\u00e1rodn\u00edch den\u00edk\u016f v zemi.<\/p>\n\n\n\n

Jak The Hindu dnes pou\u017e\u00edv\u00e1 s\u00e9mantick\u00e9 a funk\u010dn\u00ed tagy<\/h2>\n\n\n\n

Ji\u0159\u00ed:<\/strong> To je opravdu p\u016fsobiv\u00e9. D\u011bkuji za p\u0159ehled \u2014 dokonale to dokresluje kontext. Te\u010f se poj\u010fme bavit o s\u00e9mantick\u00e9m tagov\u00e1n\u00ed, d\u016fvodu, pro\u010d jsme tady. S tagy, nebo obsahov\u00fdmi tagy, pracujete u\u017e dlouho. Mohl byste n\u00e1m popsat, jak je vyu\u017e\u00edv\u00e1te v The Hindu<\/em> a jak\u00e9 v\u00fdhody p\u0159in\u00e1\u0161ej\u00ed redakci, \u010dten\u00e1\u0159\u016fm nebo i byznysu?<\/p>\n\n\n\n

Suresh:<\/strong> A\u017e dosud bylo na\u0161e tagov\u00e1n\u00ed v\u00fdhradn\u011b ru\u010dn\u00ed. U \u010dl\u00e1nk\u016f pou\u017e\u00edv\u00e1me IPTC tagy a redakto\u0159i je p\u0159i\u0159azuj\u00ed ru\u010dn\u011b.<\/p>\n\n\n\n

Pou\u017e\u00edv\u00e1me tak\u00e9 takzvan\u00e9 funk\u010dn\u00ed tagy<\/strong>. Ty n\u00e1m pom\u00e1haj\u00ed organizovat a sdru\u017eovat \u010dl\u00e1nky<\/strong>. Pokud nap\u0159\u00edklad vybereme ur\u010dit\u00fd tag, m\u016f\u017eeme zobrazit v\u0161echny souvisej\u00edc\u00ed \u010dl\u00e1nky dohromady nebo zjistit nejnov\u011bj\u0161\u00ed aktualizace k dan\u00e9mu t\u00e9matu.<\/p>\n\n\n\n

To je jeden p\u0159\u00edklad, ale funk\u010dn\u00ed tagy poh\u00e1n\u011bj\u00ed hlavn\u011b intern\u00ed workflow<\/strong>. Ozna\u010duj\u00ed breaking news, rozli\u0161uj\u00ed pr\u00e9miov\u00e9 a voln\u011b p\u0159\u00edstupn\u00e9 \u010dl\u00e1nky nebo ozna\u010duj\u00ed, \u017ee \u010dl\u00e1nek m\u00e1 b\u00fdt za\u0159azen do newsletteru. Kdy\u017e editor uzn\u00e1, \u017ee se \u010dl\u00e1nek hod\u00ed do newsletteru, p\u0159id\u00e1 p\u0159\u00edslu\u0161n\u00fd tag a newsletterov\u00fd syst\u00e9m si jej automaticky vyzvedne.<\/p>\n\n\n\n

V p\u0159\u00edpad\u011b Business Line<\/em>, na\u0161eho finan\u010dn\u00edho den\u00edku, pou\u017e\u00edv\u00e1me tagy k identifikaci firem k\u00f3tovan\u00fdch na burze<\/strong>. Kdy\u017e je naps\u00e1n \u010dl\u00e1nek o k\u00f3tovan\u00e9 spole\u010dnosti, dostane \u201ecompany tag\u201c. D\u00edky tomu m\u016f\u017eeme kdykoli seskupit v\u0161echny \u010dl\u00e1nky a informace t\u00fdkaj\u00edc\u00ed se t\u00e9to spole\u010dnosti.<\/p>\n\n\n\n

Tyto tagy se pou\u017e\u00edvaj\u00ed p\u0159i renderov\u00e1n\u00ed ve frontendov\u00e9 \u010d\u00e1sti CUE. Kdy\u017e si u\u017eivatel otev\u0159e \u010dl\u00e1nek o ur\u010dit\u00e9 spole\u010dnosti, syst\u00e9m m\u016f\u017ee okam\u017eit\u011b zobrazit v\u0161echny souvisej\u00edc\u00ed materi\u00e1ly a seskupit informace o spole\u010dnosti do dedikovan\u00e9 sekce.<\/p>\n\n\n\n

Funk\u010dn\u00ed tagy n\u00e1m tak\u00e9 pom\u00e1haj\u00ed rozli\u0161it magaz\u00ednov\u00e9 \u010dl\u00e1nky od obsahu denn\u00edho tisku<\/strong>.<\/p>\n\n\n\n

Tak\u017ee na nejvy\u0161\u0161\u00ed \u00farovni pracujeme se dv\u011bma kategoriemi tag\u016f: \u010dl\u00e1nkov\u00fdmi tagy a funk\u010dn\u00edmi tagy<\/strong>. To, co jsem popsal, pokr\u00fdv\u00e1 hlavn\u00ed d\u016fvody, pro\u010d na nich z\u00e1vis\u00edme. A prozat\u00edm v\u0161e st\u00e1le d\u011bl\u00e1me ru\u010dn\u011b \u2014 na\u0161i redakto\u0159i tagy p\u0159id\u00e1vaj\u00ed p\u0159i tvorb\u011b \u010dl\u00e1nk\u016f.<\/p>\n\n\n\n

P\u0159echod k automatizaci: pro\u010d opustit ru\u010dn\u00ed tagov\u00e1n\u00ed?<\/h2>\n\n\n\n

Jiri:<\/strong> Kdy\u017e se pod\u00edv\u00e1me dop\u0159edu \u2014 ned\u00e1vno jste dokon\u010dili upgrade platformy CUE, gratuluji.<\/p>\n\n\n\n

Suresh:<\/strong> D\u011bkuji.<\/p>\n\n\n\n

Ji\u0159\u00ed<\/strong> A spolu s t\u00edmto upgradem jste nasadili tak\u00e9 slu\u017ebu automatizovan\u00e9ho tagov\u00e1n\u00ed od Geneey. A\u017e dosud, jak jste \u0159ekl, novin\u00e1\u0159i tagovali v\u0161e ru\u010dn\u011b. Co v\u00e1s vedlo k p\u0159echodu na automatizovan\u00fd syst\u00e9m? \u0160lo jen o \u00fasporu \u010dasu, nebo se sna\u017e\u00edte z\u00edskat i jin\u00e9 v\u00fdhody?<\/p>\n\n\n\n

Suresh:<\/strong> Kdy\u017e jsme hodnotili p\u0159\u00edstup k tagov\u00e1n\u00ed, zam\u011b\u0159ili jsme se na p\u011bt hlavn\u00edch aspekt\u016f, kter\u00e9 n\u00e1s p\u0159im\u011bly k p\u0159ijet\u00ed automatizovan\u00e9ho s\u00e9mantick\u00e9ho tagov\u00e1n\u00ed. \u0160et\u0159en\u00ed \u010dasu novin\u00e1\u0159\u016f<\/strong> je ur\u010dit\u011b v\u00fdhoda, ale tento krok je p\u0159edev\u0161\u00edm sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed strategie vedouc\u00ed ke zlep\u0161en\u00ed kvality, konzistence a dohledatelnosti obsahu nap\u0159\u00ed\u010d platformami<\/strong>.<\/p>\n\n\n\n

P\u011bt strategick\u00fdch d\u016fvod\u016f pro automatizovan\u00e9 tagov\u00e1n\u00ed<\/h2>\n\n\n\n

Prvn\u00edm aspektem je konzistence a p\u0159esnost<\/strong>. U ru\u010dn\u00edho tagov\u00e1n\u00ed mohou dva lid\u00e9 ozna\u010dit tent\u00fd\u017e \u010dl\u00e1nek rozd\u00edln\u011b nebo n\u011bkdo pod tlakem uz\u00e1v\u011brky zapomene p\u0159idat d\u016fle\u017eit\u00fd tag. Automatizovan\u00e9 tagov\u00e1n\u00ed zajist\u00ed, \u017ee ka\u017ed\u00fd obsah bude klasifikov\u00e1n podle stejn\u00e9 taxonomie a logiky. Tato konzistence je z\u00e1sadn\u00ed pro n\u00e1sledn\u00e9 vyu\u017eit\u00ed \u2014 vyhled\u00e1v\u00e1n\u00ed, personalizaci \u010di analytiku.<\/p>\n\n\n\n

Druh\u00fdm aspektem je efektivita redakce<\/strong>. Chceme, aby se na\u0161i novin\u00e1\u0159i soust\u0159edili na pr\u00e1ci s vysokou p\u0159idanou hodnotou \u2014 report\u00e1\u017ee, investigaci, storytelling \u2014 ne na opakuj\u00edc\u00ed se manu\u00e1ln\u00ed \u00fakoly. A tagov\u00e1n\u00ed je u\u010debnicov\u00fd p\u0159\u00edklad toho, co lze automatizovat.<\/p>\n\n\n\n

T\u0159et\u00edm aspektem jsou bohat\u0161\u00ed metadata ve velk\u00e9m m\u011b\u0159\u00edtku<\/strong>. Automatizace n\u00e1m umo\u017e\u0148uje ozna\u010dovat obsah mnohem detailn\u011bji, ne\u017e je v lidsk\u00fdch sil\u00e1ch. Model dok\u00e1\u017ee detekovat entity, t\u00e9mata, sentiment, lokace, lidi, organizace, ud\u00e1losti a mnoho dal\u0161\u00edho \u2014 a to nap\u0159\u00ed\u010d tis\u00edci \u010dl\u00e1nk\u016f denn\u011b. T\u00edm vznik\u00e1 podrobn\u00fd obsahov\u00fd graf, kter\u00fd podporuje jak u\u017eivatelskou zku\u0161enost, tak intern\u00ed p\u0159ehledy.<\/p>\n\n\n\n

Dal\u0161\u00edm aspektem je zlep\u0161en\u00ed vyhled\u00e1v\u00e1n\u00ed, doporu\u010dov\u00e1n\u00ed a SEO<\/strong>. Lep\u0161\u00ed metadata vedou k lep\u0161\u00edm v\u00fdsledk\u016fm vyhled\u00e1v\u00e1n\u00ed a siln\u011bj\u0161\u00ed vnit\u0159n\u00ed prov\u00e1zanosti \u010dl\u00e1nk\u016f. Kdy\u017e jsou metadata konzistentn\u00ed, extern\u00ed vyhled\u00e1va\u010de dok\u00e1\u017eou n\u00e1\u0161 obsah l\u00e9pe pochopit a za\u0159adit.<\/p>\n\n\n\n

Pak je tu personalizace a analytika<\/strong>. Konzistentn\u00ed strukturovan\u00e1 metadata tvo\u0159\u00ed p\u00e1te\u0159 personalizace. Automatizovan\u00e9 tagov\u00e1n\u00ed n\u00e1m umo\u017e\u0148uje ch\u00e1pat obsah na velmi detailn\u00ed \u00farovni a p\u00e1rovat jej s preferencemi u\u017eivatel\u016f. Pom\u00e1h\u00e1 n\u00e1m tak\u00e9 analyzovat trendy v pokryt\u00ed t\u00e9mat, vzorce engagementu, obsahov\u00e9 mezery \u010di nov\u011b vznikaj\u00edc\u00ed t\u00e9mata.<\/p>\n\n\n\n

A kone\u010dn\u011b jde o budouc\u00ed odolnost na\u0161eho CMS a redak\u010dn\u00edch workflow<\/strong>. Automatizovan\u00e9 tagov\u00e1n\u00ed se st\u00e1v\u00e1 z\u00e1kladn\u00ed vrstvou pro zav\u00e1d\u011bn\u00ed dal\u0161\u00edch AI n\u00e1stroj\u016f v redakci, jako jsou sumarizace nebo jazykov\u00e1 vylep\u0161en\u00ed. Posiluje cel\u00fd publika\u010dn\u00ed syst\u00e9m.<\/p>\n\n\n\n

V\u00fdhled do budoucna: tagov\u00e1n\u00ed jako inteligentn\u00ed vrstva vydavatelsk\u00fdch proces\u016f<\/h2>\n\n\n\n

Ve stru\u010dnosti: automatizovan\u00e9 tagov\u00e1n\u00ed pro n\u00e1s nen\u00ed jen vylep\u0161en\u00ed workflow. Je to strategick\u00e1 investice do inteligentn\u00ed vrstvy na\u0161eho publika\u010dn\u00edho stacku<\/strong>. Zlep\u0161uje kvalitu redak\u010dn\u00ed pr\u00e1ce, zvy\u0161uje komfort \u010dten\u00e1\u0159\u016f a poskytuje strukturovan\u00fd datov\u00fd z\u00e1klad, kter\u00fd pot\u0159ebujeme pro personalizaci, analytiku i budouc\u00ed inovace.<\/p>\n\n\n\n

Ji\u0159\u00ed:<\/strong> Sureshi, d\u011bkuji, \u017ee jste n\u00e1m umo\u017enil nahl\u00e9dnout do z\u00e1kulis\u00ed The Hindu<\/em> a velmi detailn\u011b popsal, co dok\u00e1\u017ee tagov\u00e1n\u00ed p\u0159in\u00e9st vydavatelstv\u00ed, jako je to va\u0161e.<\/p>\n\n\n\n

P\u0159echod den\u00edku The Hindu na automatizovan\u00e9 s\u00e9mantick\u00e9 tagov\u00e1n\u00ed p\u0159edstavuje v\u00fdznamn\u00fd krok sm\u011brem k efektivn\u011bj\u0161\u00ed, datov\u011b \u0159\u00edzen\u00e9 redakci \u2013 k redakci, kde se novin\u00e1\u0159i mohou soust\u0159edit na samotn\u00e9 zpravodajstv\u00ed, zat\u00edmco AI se star\u00e1 o struktur\u00e1ln\u00ed pr\u00e1ci, kter\u00e1 poh\u00e1n\u00ed objevov\u00e1n\u00ed obsahu, personalizaci i dlouhodobou hodnotu.<\/strong><\/p>\n\n\n\n

Velk\u00e9 d\u00edky spole\u010dnosti Stibo DX za to, \u017ee n\u00e1m na CUE Days 2025 poskytla prostor a podporu, aby mohl tento rozhovor vzniknout.<\/strong><\/p>\n\n\n\n

A samoz\u0159ejm\u011b velk\u00e9 d\u00edky Sureshi Vijayaraghavanovi za sd\u00edlen\u00ed t\u011bchto poznatk\u016f a za to, \u017ee n\u00e1m umo\u017enil b\u00fdt sv\u011bdky toho, jak se p\u0159edn\u00ed sv\u011btov\u00fd vydavatel p\u0159ipravuje na dal\u0161\u00ed kapitolu digit\u00e1ln\u00ed \u017eurnalistiky.<\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e9mantick\u00e9 tagov\u00e1n\u00ed se stalo z\u00e1kladn\u00edm kamenem modern\u00edho digit\u00e1ln\u00edho publikov\u00e1n\u00ed. Poh\u00e1n\u00ed v\u0161e od SEO a personalizace a\u017e po intern\u00ed workflow v redakc\u00edch. Na CUE Days 2025 v Kodani si Jirka Hana ze spole\u010dnosti Geneea pov\u00eddal se Sureshem Vijayaraghavanem, CTO medi\u00e1ln\u00edho domu The Hindu Group, o tom, jak jedna z nejrespektovan\u011bj\u0161\u00edch indick\u00fdch zpravodajsk\u00fdch organizac\u00ed p\u0159istupuje k tagov\u00e1n\u00ed,…<\/p>\n","protected":false},"author":12,"featured_media":2253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[372,346],"tags":[],"class_list":["post-2226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pribehy-zakazniku","category-reseni-pro-media"],"yoast_head":"\nThe Hindu: p\u0159echod k automatizovan\u00e9mu s\u00e9mantick\u00e9mu tagov\u00e1n\u00ed - Geneea News<\/title>\n<meta name=\"description\" content=\"Automatizovan\u00fdm s\u00e9mantick\u00fdm tagov\u00e1n\u00edm z\u00edskalo vydavatelstv\u00ed The Hindu konzistentn\u00ed metadata a zlep\u0161ilo vyhled\u00e1v\u00e1n\u00ed, personalizaci i efektivitu redakc\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geneea.com\/news\/cs\/the-hindu-prechod-k-automatizovanemu-semantickemu-tagovani\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hindu: p\u0159echod k automatizovan\u00e9mu s\u00e9mantick\u00e9mu tagov\u00e1n\u00ed - 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