Efficient, AI-based monitoring with Newton Media
Through monitoring services, data begins to make sense, revealing limitless opportunities for businesses to seize.
To provide clients with faster, more convenient access to information, Newton Media consistently relies on cutting-edge technologies. Geneea's NLP tools automatically analyze Newton Media’s vast archives, identifying entities and categorizing content – delivering instant insights into media coverage that matters.
Challenge
- Processing more than 2M articles and social media posts per month
- Multiple languages: Czech, Slovak, English, German, Hungarian, and Polish
- Sluggish manual tagging and article categorization that was:
- Time-consuming
- Prone to human error
- Difficult to scale with growing volumes of data
- Insufficiently granular for identifying specific entities (people, organizations, locations, etc.)
Solution
- Integrating Geneea’s NLP entity recognition technology into Newton Media’s system to detect persons, organizations, locations, events, products, and brands
- Enriching entities with additional details (e.g., roles for individuals, CEOs for organizations, regions for cities)
- Analyzing context to identify sentiment and the relevance of each entity within an article
- Interconnecting entities to allow tracking of interactions in media coverage
- Providing enriched metadata on request to support deeper context and thematic analyses
- Ensuring scalability for real-time processing of large data volumes
- Enabling easy addition of new database entities
Results
- Increased efficiency – processing and classification time reduced by 67%
- Improved accuracy – precision of entity recognition boosted by 43% compared to previous methods
- Greater analysis granularity – detailed insights delivered into who mentions a client or competitor, and where
- New analytical capabilities – advanced services enabled, such as influence network mapping and sentiment tracking over time
- Expanded service portfolio – analytics offering broadened and competitive edge increased
- Enhanced user experience – customers able to quickly understand and navigate large volumes of content in the NewtonOne app.
“With [Geneea's] entity analysis, the NewtonOne web and mobile application, developed by Newton Media, now links keywords to deeper insights. One click on the ‘automotive industry’ category reveals how strongly a brand is represented in the media, how its models are performing, and which cars media consider competitors.”
Implementation phases
- Needs & Data Analysis – reviewing Newton Media’s processes and data structures
- Model Development – customizing Geneea’s NLP models for media monitoring, with emphasis on Czech and regional content
- Pilot Phase – testing on sample data, comparing results with manual tagging, and refining precision
- Full Integration – deploying the solution in Newton Media’s production environment, with ongoing performance monitoring
- Optimization & Expansion – improving models based on feedback and expanding the entity knowledge base
Entities identified include
- People, organizations, products, locations, events
- General concepts (e.g., income tax, global warming)
- Derived entities (e.g., industry for companies, country and region for cities, manufacturer for products)
- Metadata: company IDs, Wikipedia links, social media accounts (X/Twitter, Facebook, Instagram)
- Sentiment: for both the entire document and specific entities
- Relations: identifying "who did what to whom"
Conclusion
Since 1994, Newton Media has proudly combined artificial and human intelligence in its work. Its collaboration with Geneea shows how NLP can transform traditional media monitoring and analysis, giving Newton Media a competitive edge, boosting service quality for clients, and providing Geneea with valuable insights to further refine its technology.
About Newton Media
Newton Media is the leader in media monitoring and media analysis in CEE and SEE. With more than 30 years of experience in the field and the largest media archive in Central Europe, it operates full-fledged offices in 11 European countries and has VIP partnerships established in many more. Newton Media belongs to the professional associations AMEC and FIBEP and has won three gold AMEC awards for best analysis.
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