Our co-founder Jirka Hana recently contributed a guest article to the Stibo DX blog as part of our technology partnership with Stibo DX. Geneea’s semantic tagging and RAG-based research assistant are fully integrated into Stibo DX’s CUE enterprise media platform.
The article, titled “Why Semantic Tagging Matters for Publishers,” explores the challenges modern publishers face when trying to make sense of rapidly growing volumes of content. Jirka also presents a practical solution: how semantic tagging turns content into structured, actionable data, making these challenges far easier to manage.
What the article covers
The blog post explains why semantic tagging goes far beyond simple keywords. By identifying and linking entities such as people, organizations, places, and topics, publishers can quickly and accurately understand what their content is really about.
Jirka highlights several practical benefits of semantic tagging for publishers, including:
Better content insight and analytics
Structured semantic metadata makes it possible to analyze coverage across topics, regions, and entities, helping editorial teams identify trends, gaps, and potential biases in their content.
Consistency through shared concepts
Semantic tagging relies on a knowledge base with unique identifiers, ensuring that the same concept is recognized consistently across languages, spelling variants, and editorial styles.
Improved discovery, personalization, and SEO
Rich metadata powers smarter search, content recommendations, contextual linking, and more relevant user experiences — while also improving visibility in search engines.
New opportunities for monetization and AI-driven use cases
Semantic tags enable contextual advertising, archive reuse, and advanced applications such as retrieval-augmented generation (RAG), where large language models depend on well-structured content.
The article also addresses why manual tagging alone is no longer sufficient at scale, and how automated semantic analysis helps publishers maintain both quality and efficiency.
Read the full article on the Stibo DX blog:
https://www.stibodx.com/incoming/why-semantic-tagging-matters-for-publishers
We’re excited and proud to contribute our perspective and experience to the Stibo DX platform and to continue working together to help publishers unlock the full value of their content.