On October 28–29, the Paris AI Forum 2025, organized by WAN-IFRA (the World Association of News Publishers), took place and Jirka Hana was there. In addition to enjoying great talks, French cuisine, and views of the Eiffel Tower, he met with Geneea’s partners and discussed the future of AI in news media with other participants. Here is his take on the event:
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What stood out most? The practical and open nature of the talks and discussions. For me, the highlights included:
– The Independent’s Christian Broughton showing how the Bulletin delivers “news for seriously busy people” and how AI can open new opportunities.
– BBC’s Olle Zachrison with practical AI newsroom use cases, including a brilliantly simple newsletter-creation workflow using bookmarklets + GPTs.
– Olle Zachrison & Marie-Béatrice Vinit (La Provence) on turning text into audio and vice versa in ways that truly support journalism.
– Martin Schori (Aftonbladet) on covering European elections with a chatbot over newsroom content, and David Dieudonné (Ouest-France) on applying a similar approach to 24 Heures du Mans. You make all your great reporting accessible… and readers ask if they can bring a water bottle to the race. 🙂
– David Buttle with actionable advice on the new “SEO” in the age of perplexities and AI modes.
– Lars Adrian Giske (iTromsø) on catching AI-generated government documents with fake citations – and how what’s ordinary in one place can be headline-worthy in another (a deer in Oslo is news, even if it wouldn’t be in Tromsø).
The common thread? The most successful AI projects aren’t parachuted in. They are built with journalists, solving real newsroom challenges.
That is exactly how we work at Geneea:
from our Assistant for semantic tagging and related article/photo suggestions, to our RAG-based FactFinder and tools that create articles from recordings. Every tool is developed hand-in-hand with editorial teams to solve real, day-to-day challenges.
Despite the real challenges in the industry, this is also a moment of opportunity. And it’s energizing to help build tools that support journalism and its mission.
