Article tagging for VLM
The mission of VLTAVA LABE MEDIA (VLM) is to inform, entertain and help its readers. In response to the growing interest in online information and entertainment, the publisher decided to use keyword tags to make it easier for readers to find their way around the myriad articles on its websites. However, tags were assigned to individual articles manually and only on some sites. Geneea now analyzes all articles automatically, and then assigns consistent tags to them.
Tagging news with 100,000,000 pageviews every month
Challenge
- 1,000–1,500 new articles daily
- 3,700,000 already existing articles
- Tags assigned manually or not at all
- Loss of journalists’ valuable time
- Tags inconsistent and duplicative
- Difficult to find related content
- Difficult to do traffic analytics
Solution
- Automatically analyze articles using Geneea’s NLP engine
- Use our knowledge base of 12 million items
- Train AI models based on VLM’s requirements
- Incorporate feedback
- Integrate existing tags
- Integrate Geneea’s platform into VLM’s CMS
Results
- Tags assigned automatically to all articles
- New tags suggested for new topics
- 50,000 new tags added to existing articles
- Average time saved per article: 3 minutes, i.e. 900 hours per month
- Tags consistent across all websites
- More detailed web traffic analysis
Screenshots of VLM's CMS and live web
Here you can see our tags as they are suggested in VLM’s content management system. Journalists can remove those that they don’t like or add additional ones, retraining the AI models inside Geneea’s tagger. The next screenshot shows the tags as they appear on a live VLM webpage.
Tags suggested by Geneea ↑ 
“We are excited to be working with Geneea. VLM journalists have gained more time for their creative work, and editors and readers appreciate the consistency of tags across all VLM sites.”
Conclusion
One of the prerequisites for readers to spend a lot of time on news websites and to return frequently is the clarity and connectedness of the pages and easy searchability. Thanks to its cooperation with Geneea and the automation of the entire process of assigning quality and consistent labels, VLM has succeeded in doing just that. In addition, more detailed website traffic analytics allows VLM to better track popular topics, dedicate more resources to them, and bring new readers to its web pages.
About Vltava Labe Media
With its 70 regional newspapers and 16 magazines, Czech publishing house VLTAVA LABE MEDIA a.s. is one of the largest and most stable publishing houses in the region. It has been operating in the Czech media market since 1992. The company's web portfolio is visited by 5.5 million real unique readers every month and this number is constantly increasing.
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