Case study

Generating election coverage for CTK

Living up to its motto “Reliability–speed–independence,” the Czech News Agency (CTK) strives to make its work truly efficient and employs state-of-the-art technologies to achieve this goal.

To relieve journalists from the overwhelming amount of plain, repetitive tasks related to covering election results in real time, CTK approached Geneea to collaborate on automatic text generation (NLG). Although the generated texts were still subject to regular editorial processes, the result gave the journalists more time to apply their expertise where it is needed and to leave the uncreative work of reporting numbers to AI.

100+ reports within 100 minutes
Stylistic element


  • Too many articles needed in a very short time
  • Insufficient time to write accompanying analyses
  • Repetitive, monotonous, and time-consuming tasks
  • Rewriting and copy-pasting data from tables is error-prone


  • Prepare and test templates in advance
  • Respect style guide for formatting numbers, dates, tables, etc.
  • Automatically choose appropriate alternative formulations
  • Use Geneea’s knowledge base for information about parties, locations, etc.
  • Automatically add metadata: publish dates, domiciles, tags, etc.
Stylistic element


  • Covered election types: presidential (2023), Senate (2020, 2022), Chamber of Deputies (2021), regional (2020), local (2022)
  • Amount of automatically written reports: 100-530 according to election type
  • Peak: one article every second
  • No typos, perfect grammar
  • First ever commercial use of NLG in Czech
Stylistic element
Stylistic element

“The reporting process was significantly accelerated. Our reporters did not have to waste time rewriting and copying results. They could immediately concentrate on the reactions and post-election negotiations.”

Radka Matesová Marková, Editor-in-Chief, CTK

quote illustration


CTK considers covering elections to be one of the most challenging events of the year. Implementing Geneea’s first commercial text generation system developed for Czech made it possible for the journalists to apply their minds and time to more complex, stimulating, and satisfying work on election analyses. As a result, CTK’s customers were treated to an even larger number of insightful articles and deeper analyses.

Stylistic element

Not just elections

With lower load, but just as important, regular articles reporting on fuel prices, and car accidents are now also automatically generated, leaving even greater space for journalists’ creative work. Articles on fuel prices are reported once a week, and reports on car accidents are published once a month. The system was specifically designed, so that CTK would be able to create its own templates.

About CTK

Founded in 1918, on the same day as Czechoslovakia, the Czech News Agency (CTK) is a national public service news agency in the Czech Republic. It publishes both in Czech and English, and it has an extensive network of branches and correspondents in the main centers across Europe and the USA. The agency is politically and financially independent. CTK also uses the services of other world news agencies, such as Reuters, AP, AFP, dpa, and ITAR–TASS.

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