Media Analytics
From content to data. From data to insights. Smarter decisions, stronger engagement.
Wherever there’s content, we turn it into data. And wherever there’s data, we turn it into actionable insights.
Whether you want to attract more readers, target ads more effectively, or better understand your audience—Geneea helps you make it happen.
Performance Analysis
Discover which topics engage your audience.
Combine readership or video viewership data with smart text analysis to uncover which topics, people, and events attract attention—and which receive little to none.
Use these insights to refine your content strategy, better target key topics to the right readers, or adjust your writing style to reach core audience segments more effectively.
Content Analysis
Stay on top of what you write—and how you write it.
Use our AI-driven solution to precisely analyze your latest articles or even your entire archive.
Discover which topics, events, places, and people you cover most—and which ones you tend to overlook. Apply sentiment analysis to evaluate whether your coverage of specific topics is positive or negative. You can also analyze reader comments to prioritize your responses.
See how we identify locations mentioned in radio broadcasts and analyze patterns in regional reporting.
Contextual Targeting
Give your advertisers even better conditions.
Automatically analyze your content to display ads more effectively and meaningfully—even without access to behavioral data.
Use our IAB Content Taxonomy to ensure your advertisers appear alongside articles featuring topics and events relevant to their products. You can also use the system for your own promotions and to build a loyal reader community.
Brand Safety
Protect your advertisers' brand reputation.
Ensure effective ad placement by aligning ads with relevant, brand-safe content.
Sensitive topics like terrorism, war, crime, or political unrest are part of everyday reporting—but your advertisers may not want their brand associated with them.
Geneea’s Brand Safety solution helps ensure ads appear in a context that reflects your advertisers’ values and interests.
Features
IPTC Media Topics
A hierarchical taxonomy of over 1,200 standardized topics—such as politics, economics, sports, and entertainment.
IAB Content Taxonomy
Over 700 advertising-relevant categories, including automotive, lifestyle, and technology.
Your Custom Taxonomy
If you have a taxonomy tailored to your specific needs, Geneea can train a highly accurate custom model to match it.
IAB Brand Safety
Brand safety categories flag content unsuitable for monetization or content that advertisers may want to avoid (e.g., reporting on violence, illegal drugs, etc.).
Entity Properties
Entities linked to the Geneea Knowledge Base provide access to Wikidata IDs, Wikipedia pages, social profiles, city regions, organization IDs, gender information, and even customer-specific data.
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